The new clamshell tray made from recycled APET (amorphous-polyethylene terephthalate) material. Photo: Prent
The new clamshell tray made from recycled APET (amorphous-polyethylene terephthalate) material.Photo: Prent

Prent Corporation, designer and manufacturer of custom plastic, rigid thermoform packaging for the medical world, bagged the 2020 Ameristar Packaging award by the Institute of Packaging Professionals for its clamshell tray collection. 

Michelle Rademacher, the project’s lead designer, said the package, which was a result of the partnership between Prent’s development team and customers, exceeded the expectations with regard to product protection, creativity, and environmental impact.

The new clamshell tray was made from recycled APET (amorphous-polyethylene terephthalate) material. Feasibility was the main element in this package. Prent has won 16 WorlsStar awards and 11 AmeriStar awards.

Partnership and clamshell tray

Michael Rademacher said they learned about the issues and concerns of end users and came up with a design solution that could house the devices and not damage them during the transition. Fewer components were included for sustainability purposes, and they came up with a collection method that showed better performance over the previous large packs.

The design on the tray enables the front end to remain firm in position while the base end has a joint within the large lid to help the user in opening only the handle end and insert and remove the device easily.

Rademacher said finger tabs were added to help the users differentiate the opening to make it easier to use. This design allows easy use and storage in customer facilities and hospitals.

Users could check if each part starts from the dilator to the stopcock of the handle through the information provided at the bottom of the tray. This data at the bottom helped improve its use at the hospitals.

The clamshell helps easy organization and storage of the device and helps protect it and the dilator from damage. Previously, these used devices were transported from the hospital to the consumer facility loosely in a collection container for them to be re-sterilized. 

These devices could not be reused as the tips of the devices were damaged. Currently, the end user can release the handle portion of the clamshell to slip the dilator or catheter into the proper location and close it when these medical devices are not used.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here