KFC has offered consumers in India the chance to both refuel and recharge at the same time, with the development of new packaging for its meal boxes that doubles as a charging unit for mobile phones.
Cleverly titled Watt a Box, the new offering from the American fast food chain has been offered to a select number of consumers in its Mumbai and Delhi locations. In addition, consumers in India have been given the opportunity to win some of the limitededition meal boxes through a competition on KFC India’s Facebook page.
The box, which has more than one type of charger port for different types of phones, advertises the chance for consumers to “charge your phone while experiencing finger lickin’ food”, and follows on from the development of KFC India’s 5-in-1 variety meal boxes early in the year.
KFC India chief marketing officer Lluis Ruiz Ribot was quoted as saying: “We launched the 5-in-1 Meal Box in March this year with the objective of providing an abundant, complete meal at an affordable price for our customers.”
Packaging South Asia — An authentic, impactful, and influential 20-year-old !
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 20th year of publication. Without claims about being the best, most widely read, or most influential, our Google analytics have doubled in the past year. If you are interested in impactfully targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
We can assess your potential and addressable markets in light of the competition with research and discuss marketing, communication, and sales strategies for market entry and growth. [www.ippstar.org]
With a strategy and budget for targeted marketing, you can discuss optimal use of our hybrid print, web, video, and social media channels for brand recognition linked to market relevance. Our platforms and channels are differentiated by hands-on domain practice and experience. We understand of business and financials, and our team, including some of the best globally recognized technical writers, is ready to meet you and your customers for content.
Get our 2026 media kit and recalibrate your role in this dynamic market. Enhance visibility and relevance to turn potential customers into success. Ask for a sample copy of our print monthly or our two weekly packaging eZines.
