It is expected that SWOP 2017 will see the free flow of trends from interpack 2017, which took place in May this year. According to a 2015 Cone Communications and Ebiquity Global CSR study on consumer trends, 84% of respondents said they were very likely to buy a product if they thought it had social or environmental benefits like green packaging and related materials. Undoubtedly, green packaging is now a trend. interpack 2017 reflected this trend fully. Packaging material received significantly more attention than at the previous editions, reflecting increasing consumer sensitivity to the material used to package products.
SWOP 2017 will benefit from the interpack experience
These general packaging trends seen at interpack 2017 will also play a role at SWOP 2017, to be held from 7-10 November at Shanghai International Expo Center. In 2016, Messe Düsseldorf GmbH, the organizer of interpack, realigned itself and regrouped both the leadership and operative responsibilities for processing and packaging trade fairs inside and outside Germany into interpack alliance. SWOP is a member of interpack alliance and most likely to benefit from this. So far SWOP has received strong support from worldwide packaging related associations, including FPE, UCIMA, VDMA and many others. It is estimated that SWOP 2017 will occupy 60,000 m2 of Shanghai International Expo Center and gather 1,000 exhibitors, including national pavilions from Germany, USA, Spain, Italy, etc.
Expand and upgrade the “FMCG Future Zone”
To make the latest packaging advancements available to end users in food, daily chemicals, cosmetics, pharmaceuticals and other fields, SWOP 2017 has joined hands with “Packaging Family”, a pioneering exchange platform established by a group of enthusiasts pursuing a dream of “big packaging,” as longterm strategic partners. They are committed to building the “FMCG Future Zone” and serving FMCG end users. Compared with the “Packaging Materials & Products Zone” last year, this year’s FMCG Future Zone will be three times as large with a more distinctive theme. It is expected to attract more than 600 well-known
manufacturers of various packaging materials and products both domestically and abroad, covering plastics, metals, glass, paper products, wood products, printing ink and adhesives. Now RPC, Jingli Can, BeautyStar and 100 more packaging material suppliers have confirmed their participation at FMCG Future Area. Johnson & Johnson, Unilever, Yum!, GSK and other Global 500 companies have pre-registered as visitors of SWOP.
Since the launch of visitor pre-registration, many established FMCG enterprises have registered for SWOP 2017. More than 30,000 visitors of the packaging, purchasing, engineering and other decision-making departments from the food, beverage, confectionery, bakery, pharmaceuticals, cosmetics, non-food, and industrial commodities industries are expected to visit.
