Amcor Capsules, world leader in creation of premium capsules, and Selinko, the object identification company have launched InTact, a highquality connected overcap to protect
wines & spirits against counterfeiting and fraudulent refilling. By using an NFC (Near Field Communication) smartphone or device to tap the chip embedded in the tag together with the Selinko mobile application platform, any industry player or consumer can now easily verify the authenticity of their bottle.
Amcor Capsules has taken up a technical challenge by developing a specific overcap to directly embark the NFC tag. The qualitative decoration process and the discreet integration of the tag allow brands to maintain a strong and premium image. InTact is a ready-tocap solution that requires no change on the bottling line.
Amcor’s connected overcap combined with Selinko’s platform enables wine and spirit brands to fight counterfeits. Anyone tapping the overcap with an NFC smartphone can authenticate the bottle, verify its status (opened/not opened yet) and get information about the product (vintage, production, history, serving tips) as well as the brand. Selinko’s platform also allows brands to better control their distribution network to detect gray markets by involving the end consumer as final controller.
Selinko provides unique consumer engagement services, while collecting real-time consumer insights. InTact marketing services remain active even after the opening of the bottle to pursue the experience anytime, anywhere. The level of security of the NFC tag can be adapted to the brand needs and budget – from no security for marketing engagement for instance up to bank-level security.
