Chandni Industries stepped into packaging

Innovation unlocks new horizons for a commercial printer

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Chandni Industries
(Right) Vipul Jain director of Chandni Industries, standing in front of the DGM Smartfold machine.

In 1961, the late Chandra Prakash Jain founded Chandni Industries at Barhi-Sonipat, as a candle manufacturer. The company diversified into playing cards in the 1970s, eventually becoming one of the industry’s dedicated producers in that segment by 1984. Vipul Jain has been with the firm since 1994, which now produces 25,00,000 playing card packs every month, in a factory with 30,000 square feet of built-up space situated on a 1,800 square meter plot of land. 

 

Chandni Industries further diversified to monocarton production at the outset of the Covid-19 pandemic two years ago. The company’s production assets include Heidelberg SM74 and a Heidelberg SM74 with coater presses, and a Heidelberg Suprasetter CTP driven by Heidelberg prepress workflow. There are also several local machines including coaters from Alpna and Auto Print.

 

“Currently, our company is placed as one of the leading playing card producers of North India, due to our belief ‘Outperform – Simplify – Inspire.’ We are familiar with paper and board packaging due to our existing business. Hence, we could start the packaging business with our current set-up,” says Jain.

 

Chandni Industries saw several shifts in the consumer market during the pandemic. In the early days, it saw a rise in the current product portfolio, and as the pandemic continued, it

saw printing innovation play a more significant part, even in its playing-card business.

 

Existence depends on innovation

Jain remarks on his company’s need for diversification, “Today, existence is primarily dependent on innovation, and thus, we want to diversify. We built an in-house printing plant for various print applications, which prompted us to decide to get into the paperboard packaging sector. We’ve started a packaging printing business, and we’ve invested in a DGM folder-gluer because of their team’s packaging expertise.”

 

Jain decided that the DGM converting equipment was the best fit for its market needs after assessing the other available solutions. As the company moved into packaging, DGM provided both ideas and advice and its professional support and infrastructure in India demonstrates the company’s commitment to the country’s packaging industry.

 

Chandni now produces all types of cartons such as lock-bottom, litho-laminated and conventional monocartons. It also produces Braille embossed cartons, clamshells, and trays. It has reached a substantial production level with the capacity to produce 90 lakh to 1 crore (9 to 10 million) cartons each month.

 

The packaging industry remains among the fastest-growing industries in the Indian economy. Before the pandemic started, the packaging industry was steadily gaining, but the pandemic seems to have given it an opportunity to leap forward in its growth. With the increased consumption of packaging many companies have scaled up and many commercial printers have diversified into packaging. Thus Chandni Industries is one among many of the diversifications to carton printing and converting and as its packaging work deepens, it is targeting customers from the pharma, cosmetic and FMCG industries to expand its production.

 

Having successfully diversified to packaging, the company quite naturally is thinking of its next steps. Among its plans is a greenfield expansion which includes more infrastructure, equipment, and technology. Jain says, “The packaging sector is competitive and I believe that innovation unlocks new horizons.”

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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Correspondent-Delhi & NCR Girish has been working and editorially contributing to both Indian Printer and Publisher and Packaging South Asia since 2021, covering the western regions of India. He has extensively covered a variety of verticals in both the printing and packaging industries. Skilled in taking Interviews and Story Writeup, Communication, Writing, and Research. Strong education professional with a Master of Arts - MA (MASS COMM.) focused in Mass Communication/Media Studies from Aligarh Muslim University, Aligarh.

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