AIPIA Congress Update — The place for smart packaging case studies

Smart packaging in the real marketplace

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AIPIA Congress
Photo - AIPIA

Here is a selection of the User Cases which will demonstrate how smart packaging is already hard at work in the real marketplace:

User case — Agriculture Authentication and Traceability for the Chinese RunHui. Bringing safe and sustainable products to consumers, while helping radish farmers make significant increases in both output and production thanks to Kezzler’s authentication solution. By revealing the hidden pin, consumers can check authenticity. Full traceability across the entire supply chain.

User Case — RFID and QR, digital twins for dynamic user experience in retail. Thorsten Wischnewski ppa global sales director All4Labels Smart + Secure explains how combining these two smart technologies is delivering a new retail environment for ‘in store’ customers.

User Case — How to approach a smart packaging project combining a variety of current and new technologies. Marco Linsenmann chief data officer at Securikett Ulrich and Horn will show how this can be achieved through a real use case to provide physical and digital product protection solutions for combating grey trade and counterfeiting.

User case — Reusable packaging with smart technology to locate, measure usage, and generate impact savings. Safia Qureshi, founder of CupClub, will show how she and her team developed a returnable packaging service for drinks and sold 400,000 orders to customers using a stock volume of 10,000 packaging products.

User Case — PSA Group — Intelligent Markings for Counterfeit Protection and Market Transparency. Damien Guille sales director South-West Europe at tesa scribos and Guillaume Nocella brand protection manager of PSA Group will talk about protection from counterfeiting, control of all suppliers, and simplified communication. They will show that, with the 360° solution from tesa scribos, the PSA Group benefits from maximum transparency and the advantages of digitally connected products.

This article first appeared on the AIPIA website and is republished with permission.

See the agenda for the AIPIA Virtual Congress on 10 September and register here.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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