As travel restrictions and social-distancing guidelines remain in place, many consumers are beginning to take beauty and hair care treatments into their own hands at home, in a truly DIY fashion. This currently ongoing shift occurring within hair and scalp care products is demonstrated by solutions that provide deep cleansing, protection, and overall re-invigoration of “quarantine hair,” Aptar said.
In a recent report, consumer trend analysts at Spate noted that US search volume for scalp scrubs grew over 40.1% since last year. This uptick results from newfound consumer interest in benefits like cleansing and moisturizing in hopes of addressing thinning, dandruff, or oily hair. However, this interest does not stop at scalp scrubs. New product launches like probiotic shampoos aimed at balancing the scalp’s microbiome to promote restoration, and detox pre-wash conditioners designed to remove product buildup and scalp fortification have increased in search this year, as well. Mintel’s 2020 Year of Innovation in Haircare report states that 34% of US haircare product users have tried or are interested in scalp care products.
Consumers are also adding an extra step to their pre-shower routine in the name of hair health, allowing brands to introduce a new sense of fun to an otherwise daily norm. Multi-step routines that promote hair health are more appealing to consumers given an increased amount of time at home, states Mintel.
Aptar Beauty + Home offers an extensive portfolio of hair care dispensing products prepared to help brands provide easy application and deliver a fun and sensory-engaging experience. In a recent online consumer study conducted by Beauty + Home North America, 80% of participants stated they are interested in scalp care products.
Brands seeking to offer their customers with a sensorial foam experience can look towards Aptar’s S18 accessory, capable of continuous and comfortable dispensing of foams or gels.
According to Aptar, for brands that want to offer a convenient, one-handed dispensing experience, Athena and Aspire provide light-touch comfort and shelf differentiation through their ergonomic designs on-the-go capability due to their locking hoods. Compared to other scalp care dispensing solutions, Aspire was the preferred accessory for 42% of respondents.
In addition, for sustainability-driven brands, our stock range of post-consumer recycled resin disc tops and snap tops are great options for products that take a more traditional approach outside of aerosols.