Manish Bhaskar (Middle), managing director, Asia and Africa, Arden Software with his team at the company's stand at IntraPac. Photo PSA
UK-based Arden Software promoted its Impact CAD packaging design software at the IntraPac exhibition in Greater Noida. The three-company group – Arden Software, Arden Dies and Arden Engraving – was founded in the 1960s by two brothers, Frank and Philip Poynter. It started its Indian operations in 2015 and the Indian team looks after the region from Africa to South East Asia.
The Impact CAD packaging design software is an interactive drawing toolset with an extensive library of reusable parametric design styles, including folding cartons, corrugated, rigid paper composite, point-of-sale displays, and CD/DVD wallets. It has layout and nesting capabilities for efficient design arrangement and accurate estimation of artwork.
The company primarily sells software licenses to companies that can design their packaging according to their needs and requirements. Most of Arden Software’s Indian clients are based in the western region, including Mumbai and Pune in Maharashtra and parts of Gujarat. There is, however, a good concentration of clients in North and South India as well, Manish Bhaskar, managing director, Asia and Africa, Arden Software, said. In India, Parksons Packaging, Canpac, CalPrint and Orient Press for packaging design and Zenith and Ashok Punch Arts for dies are its clients.
The company has good coverage in South East Asia, including the Philippines, Thailand, Indonesia as well as the Middle East, he said, adding the packaging industry is continuously growing and it is coming up with new projects for its customers to grow.
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