Arden Software
Manish Bhaskar (Middle), managing director, Asia and Africa, Arden Software with his team at the company's stand at IntraPac. Photo PSA

UK-based Arden Software promoted its Impact CAD packaging design software at the IntraPac exhibition in Greater Noida. The three-company group – Arden Software, Arden Dies and Arden Engraving – was founded in the 1960s by two brothers, Frank and Philip Poynter. It started its Indian operations in 2015 and the Indian team looks after the region from Africa to South East Asia.

The Impact CAD packaging design software is an interactive drawing toolset with an extensive library of reusable parametric design styles, including folding cartons, corrugated, rigid paper composite, point-of-sale displays, and CD/DVD wallets. It has layout and nesting capabilities for efficient design arrangement and accurate estimation of artwork.

The company primarily sells software licenses to companies that can design their packaging according to their needs and requirements. Most of Arden Software’s Indian clients are based in the western region, including Mumbai and Pune in Maharashtra and parts of Gujarat. There is, however, a good concentration of clients in North and South India as well, Manish Bhaskar, managing director, Asia and Africa, Arden Software, said. In India, Parksons Packaging, Canpac, CalPrint and Orient Press for packaging design and Zenith and Ashok Punch Arts for dies are its clients.

The company has good coverage in South East Asia, including the Philippines, Thailand, Indonesia as well as the Middle East, he said, adding the packaging industry is continuously growing and it is coming up with new projects for its customers to grow.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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