Avery Dennison’s BOPP films for HDPE recycling certified under APR protocol

APR certification supports enhanced packaging sustainability

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BOPP
APR Certification gives brands confidence labels will not impede recycling, supports enhanced packaging sustainability. Photo - Avery Dennison

Avery Dennison Label and Packaging Materials announced that its Clear Biaxially Oriented Polypropylene (BOPP) film portfolio has been certified to comply with the Association of Plastic Recyclers (APR) critical guidance protocol for HDPE recycling. According to the company, Avery Dennison BOPP portfolio is the first to pass testing, and it is committed to expanding the portfolio of film materials with pressure-sensitive emulsion acrylic adhesives that meet the APR HDPE critical guidance moving forward.

The announcement gives brands in the personal care and beauty space, as well as other segments that use Avery Dennison clear BOPP films on high-density polyethylene (HDPE) plastics, validation that the labels stay with the container without impacting the recycling process.

Avery Dennison is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in over 50 countries, including India.

APR critical guidance protocol

The APR critical guidance is a comprehensive laboratory-scale protocol used to assess the compatibility of packaging innovations with reclamation systems. The critical guidance for HDPE-CG-01 was released on 20 July 2020. Avery Dennison is the first label manufacturer to achieve certification following the new guidelines. The company has previously achieved certification with APR critical guidance for PET plastics.

“We are committed to continually enhancing and validating the recyclability of our products and are pleased that our BOPP films quickly achieved APR critical guidance for HDPE labeling,” said Tina Hart, vice president of strategic innovation. “This certification gives our customers the confidence that they are working with a global partner who is at the forefront of industry-wide sustainability initiatives. We are committed to enabling them to not only achieve their sustainability objectives, but also respond to consumer demands for recyclable packaging.”

“APR is pleased to recognize innovative label suppliers like Avery Dennison that have moved quickly to successfully complete our critical guidance test protocol for HDPE,” said Steve Alexander, APR president, and chief executive officer. “Their collaboration with the APR will help brands achieve their sustainability goals and meet the growing demand from consumers for recyclable packaging.”

Learn more about Avery Dennison’s BOPP portfolio and see the full list of certified products.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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