Paper pouch – sustainable packaging for consumers

A sustainable future for flexible packaging

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paper pouch
Volpak has demonstrated that it is possible to use paper packaging that is manufactured through a specific heat-sealable technique without compromising the quality of the result. Photo - Volpak

Paper plays a leading role in the present and future of packaging materials. Indeed, there are no other pouch materials that are equally sustainable or ecological. Over the years, Volpak has gone from being a contender to becoming a leader at the forefront of recyclable packaging solutions for pouches. Overall, it is also evident that the flexible packaging sector has already fully accepted paper as an alternative to the various plastic-based solutions that had previously taken over the market.

Eco-friendly and consumer-friendly

With images in the media of oceans overflowing with packaging waste, and microplastics ending up contaminating sea life, people are increasingly aware of how waste ends up on their plates. In response to this greater awareness of plastic waste’s environmental impact, consumers are turning to more innovative solutions.

The first point to make regarding ecological packaging is that whatever raw materials are used should not be acquired exclusively from finite resources. Therefore, the priority of flexible pouching as an industry must be to make more and better use of renewable raw materials and offer recycling cycles as a primary solution. Since recycling cycles are already well-established for paper, this is the material that is preferred mainly by consumers as well.

At the same time, new outlooks are being developed to rethink packaging practices and packaging materials as fundamental importance. The paper manufacturing industry is developing new solutions to offer barriers and processing elements that were previously only achievable with plastic film. According to Volpak, the company is already able to use a heat-sealable paper across flexible pouching machines.

Innovations by paper manufacturers

As paper manufacturers increasingly accept responsibility for creating sustainable solutions, there is also a growing variety of ecological solutions for the flexible packaging industry, including renewable and recyclable raw materials, which are in higher demand.

With paper manufacturing partners, Volpak has demonstrated that it is possible to use paper packaging that is manufactured through a specific heat-sealable technique without compromising the quality of the result.

Heat-sealable paper pouches

In the past, it was considered a concern for further process paper. This worry was based mainly on the fact that paper properties are different from film and considered less flexible, with natural tearing. Paper manufacturers have been working closely with machine manufacturers to offer the same performance and efficiencies while producing paper pouches.

Coffee

Volpak states that, currently, consumers seem to be satisfied with the paper. Beyond the protective properties of newly developed paper materials, consumers are equally attracted by the brand message that a paper pouch demonstrates. It indicates the company cares about the environment.
Food products and beyond

These days, further processing of paper is no longer seen as a problem, says Volpak. Paper pouches are appropriate for a range of foods, sweets, and coated or uncoated candy products that do not require elaborate barriers. Beyond food, there are also a variety of non-food products that can also be packaged in the paper.

The combination of paper that is soft to the touch, with the excellent capabilities for etching or flexographic printing, results in a packaging that is extremely appealing to consumers who are concerned with sustainability.

A sustainable future for flexible packaging

Besides heat-sealable paper, Volpak machines also produce flexible pouches made of coated and uncoated kraft papers. With the continued development of superior barriers, Volpak has made its machines compatible with as many sustainable packaging materials, hoping that paper will become an established standard across the flexible packaging industry, whenever possible and justifiable.

It seems that consumers would even opt for a reduced shelf life of the product in exchange for more sustainable packaging. Volpak will, therefore, continue to respond to consumer preferences and requirements, as well as to develop partnerships with material manufacturers. Above all, Volpak will continue to embrace innovative solutions that relate to the growing culture of sustainability.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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