Bizongo designs a new brand image for Sesa

Mumbai headquartered Bizongo has unveiled a new brand image for FMCG major Sesa’s haircare range and hand rub. The company is digital supply chain system for auto-replenishment of packaging, which also designs and develops packaging solutions for clients across various categories like eCommerce, FMCG, and consumer durables. According to Bizongo, the reimagined branding is futuristic while playing to Sesa’s core strength of manufacturing modern products based on centuries-old Ayurveda. The new premium packaging widens Sesa’s reach in the affordable luxury category and extends the brand life without needing a revamp anytime soon. Commenting on the new brand identity, Sachin Agrawal, co-founder and chief operating officer of Bizongo, said, “I am delighted with the new brand identity that Bizongo’s in-house design team created for Sesa. It fulfils the challenge of retaining aspects that made it such a popular product while including changes in the logo and packaging design to make it more aspirational. The new design is more sophisticated and contemporary to target younger consumers and serve the product well even in export markets without losing…

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