Nielsen lowers growth outlook for Indian FMCG

Rural demand sees spike in June

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FMCG consumption slowed down in March April, especially in organized or modern retail in India. Photo CC Wikipedia

Marketing research firm Nielsen has slashed the growth outlook for the Indian FMCG industry this year, given the disruptions caused by the lockdown to stop the spread of the Covid-19 pandemic. It expects a flat growth ranging from -1% to 1% for the branded FMCG industry in India, as against…

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