Dettol launches handwash in 100% recycled bottle in India

Preserving environment while maintaining regular hygiene habits 

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Dettol
Limited-edition Dettol handwash bottle has a beautiful contemporary design in black color highlighted by golden inscriptions. Photo -AB

Dettol, the leading germ protection brand, announced its Dettol Handwash’s protection from 100 illness-causing germs in a new 100 % recycled bottle in India. The one of its kind, limited-edition handwash bottle has a beautiful contemporary design in black color highlighted by golden inscriptions. The company said certain proceeds from every bottle’s sale would directly go to the ASSOCHAM foundation for plastic waste recycling, among other environmental causes. With this launch, Dettol aims to reach conscious consumers who want to positively impact the environment while ensuring regular handwashing habits are maintained.

With the introduction of the category-leading Dettol handwash in a fully recycled bottle, Dettol aims to take a formative step in addressing the plastic pollution problem, which has further exacerbated amidst Covid-19. As part of this initiative, Dettol said it would continue its efforts to create awareness about the importance of handwashing to prevent the spread of illness through a 360degree media activation, while also driving awareness of this new 100% recycled bottle.

Commenting on the launch and the initiative, Pankaj Duhan, chief marketing officer, RB Health South Asia, said, “The onset of the pandemic has raised many questions surrounding plastic waste. Being the leading health brand, we at Dettol, have partnered with our consumers in their journey to fight the spread of Covid-19 by propagating correct hygiene measures. However, it is also our responsibility to address the environmental concerns arising due to increased use of plastic. With this launch Dettol’s protection from the 100 illness causing germs packed in 100% recycled packaging will not only protect your hands from germs but your environment too. This will provide environmentally conscious consumers an opportunity to give back to the environment, while getting their trusted Dettol germ protection. I am proud to say that Reliance Retail has joined hands with us as an exclusive partner to make the dream of bringing the new Dettol 100% recycled handwash bottle to your homes.”

Reckitt Benckiser Group (RB) is committed to creating a positive environmental impact through sustainable business practices. By 2025, RB said it would have 100% plastic packaging for all products made using reusable or recycled material on a global scale. Dettol 100% recycled handwash bottle is the first step in this direction in India. This initiative is a testament to RB’s commitment towards contributing to the fight against plastic waste and catalyzing change within the industry and beyond.

The new Dettol Liquid handwash black is made with 100% Post-Consumer Resin (PCR). It is available exclusively at Reliance Retail and Jio Mart in 200 ml sized bottle priced at Rs 99.

Reckitt Benckiser Group (RB) is a British multinational consumer goods company headquartered in Slough, England. The company is driven by its purpose to protect, heal, and nurture in a relentless pursuit of a cleaner, healthier world. RB has a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. The company said over 20 million RB products a day are bought by consumers globally.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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