Fazer’s chocolate Christmas calendar reduces plastic use

Fresh fiber paperboard in place of PE-coated board

Fazer's chocolate Christmas calendar. Photo: Metsä Board

Fazer is launching a chocolate Christmas calendar made from lightweight and recyclable dispersion-coated paperboard from Metsä Board, a European producer of premium fresh fiber paperboard.

The choice of material will reduce the use of plastic by 1,200 kg per year compared to the PE-coated board used previously, and will also improve the recycling of the calendar. The wood fiber used in Fazer’s Christmas calendar can be fully recycled.

The Finland-based Fazer operates in the bakery, confectionery, non-dairy, and plant-based food markets.

The lightweight paperboard used in the calendar supports the circular economy and reduces waste. Because of the lightweight and resource-efficient design, the carbon footprint of the calendar carton is also one-quarter lower than the previous one.

Photo: Metsä Board

“Climate change mitigation and the circular economy are important themes for Fazer. The material change for the Christmas calendar is part of Fazer’s responsible packaging program, which consists of three elements: reducing the amount of packaging materials used, developing completely new types of more ecological packaging solutions, and improving the recyclability of packaging” says Piia Soininen-Tengvall, Packaging Development director at Fazer. “Chocolate calendars need a layer to protect the chocolate, which is usually plastic. This year, we are replacing the PE-coated material with recyclable Metsä Board paperboard.”

“Our fresh fiberboard is a safe choice for Christmas calendars, especially when the chocolate is in direct contact with the board. In addition, our dispersion-coated board has neutral sensory properties. In practice, this means that the chocolate in the calendars retains its excellent taste until the consumer receives it as intended,” says Olli Haaranoja, Sales director at Metsä Board.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here