Fazer’s chocolate Christmas calendar reduces plastic use

Fresh fiber paperboard in place of PE-coated board

187
Fazer
Fazer's chocolate Christmas calendar. Photo: Metsä Board

Fazer is launching a chocolate Christmas calendar made from lightweight and recyclable dispersion-coated paperboard from Metsä Board, a European producer of premium fresh fiber paperboard.

The choice of material will reduce the use of plastic by 1,200 kg per year compared to the PE-coated board used previously, and will also improve the recycling of the calendar. The wood fiber used in Fazer’s Christmas calendar can be fully recycled.

The Finland-based Fazer operates in the bakery, confectionery, non-dairy, and plant-based food markets.

The lightweight paperboard used in the calendar supports the circular economy and reduces waste. Because of the lightweight and resource-efficient design, the carbon footprint of the calendar carton is also one-quarter lower than the previous one.

Fazer
Photo: Metsä Board

“Climate change mitigation and the circular economy are important themes for Fazer. The material change for the Christmas calendar is part of Fazer’s responsible packaging program, which consists of three elements: reducing the amount of packaging materials used, developing completely new types of more ecological packaging solutions, and improving the recyclability of packaging” says Piia Soininen-Tengvall, Packaging Development director at Fazer. “Chocolate calendars need a layer to protect the chocolate, which is usually plastic. This year, we are replacing the PE-coated material with recyclable Metsä Board paperboard.”

“Our fresh fiberboard is a safe choice for Christmas calendars, especially when the chocolate is in direct contact with the board. In addition, our dispersion-coated board has neutral sensory properties. In practice, this means that the chocolate in the calendars retains its excellent taste until the consumer receives it as intended,” says Olli Haaranoja, Sales director at Metsä Board.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here