Huhtamaki prints 12 million unique packs for Nestlé’s KitKat

Limited edition packs have three design categories based on the relationship

Huhtamaki prints unique packs for the Nestlé KitKat. Photo Huhtamaki

In a category-first innovation, Huhtamaki India, a provider of primary consumer packaging and decorative labelling solutions in India – and part of Huhtamaki, a provider of sustainable packaging solutions based in Finland, has printed 12 million unique packs for Nestlé KitKat #LoveBreak Series.


To celebrate the month of February as the ‘Season of Love’, Nestlé KitKat has rolled out limited-edition packs called #LoveBreak, building on the insight that every relationship is unique, so should be the way to express love. The designs were printed on a state-of-the-art digital press machine at our Silvassa plant using a complex cold seal operation. Huhtamaki India has delivered 12 million special packs of the collection using a variable data printing technique.

The limited-edition packs have three design categories based on relationship archetypes named ‘BAE (romantic partners), ‘BFF’ (best friends) and ‘BUDDY’ (casual friends). Each of these design categories has a representational outline shape with quirky mosaic patterns inside that change shape on each pack, thus making each a unique expression of love.


Speaking about innovation, Dr Igor Popovic, Interim chief executive officer, Huhtamaki India, said, “Through cutting-edge technology and innovation, we can address complex and challenging needs of our customers to support them in growing their market. Smart and innovative digital printing enables new packaging possibilities in terms of variable data printing, short-runs, quick turn-around time and energizing shelf appeal of flexible pouches and laminates. Digital printing delivers high-resolution and enables layering of printed patterns to form a multicolour pattern delivering perfect registration, matching gravure printing with all colours printed in a single pass.”

“One of the biggest advantages of digital printing is that it can effortlessly enable design innovations to support the marketing narrative of the brands by simplifying the process of printing packs that are personalised, engaging and even fun for consumers,” Igor further added.

Huhtamaki is on a journey to become the first choice in sustainable packaging solutions with a focus to ensure its products are recyclable, compostable, or reusable by 2030. Huhtamaki strives to earn this position daily with its innovative products that ensure hygiene and safety for food on-the-shelf and on-the-go.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

Subscribe Now
unnamed 1


Subscribe to our Newsletter

As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.


Please enter your comment!
Please enter your name here