Huhtamaki prints 12 million unique packs for Nestlé’s KitKat

Limited edition packs have three design categories based on the relationship

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Huhtamaki
Huhtamaki prints unique packs for the Nestlé KitKat. Photo Huhtamaki

In a category-first innovation, Huhtamaki India, a provider of primary consumer packaging and decorative labelling solutions in India – and part of Huhtamaki, a provider of sustainable packaging solutions based in Finland, has printed 12 million unique packs for Nestlé KitKat #LoveBreak Series.

Huhtamaki

To celebrate the month of February as the ‘Season of Love’, Nestlé KitKat has rolled out limited-edition packs called #LoveBreak, building on the insight that every relationship is unique, so should be the way to express love. The designs were printed on a state-of-the-art digital press machine at our Silvassa plant using a complex cold seal operation. Huhtamaki India has delivered 12 million special packs of the collection using a variable data printing technique.

The limited-edition packs have three design categories based on relationship archetypes named ‘BAE (romantic partners), ‘BFF’ (best friends) and ‘BUDDY’ (casual friends). Each of these design categories has a representational outline shape with quirky mosaic patterns inside that change shape on each pack, thus making each a unique expression of love.

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Speaking about innovation, Dr Igor Popovic, Interim chief executive officer, Huhtamaki India, said, “Through cutting-edge technology and innovation, we can address complex and challenging needs of our customers to support them in growing their market. Smart and innovative digital printing enables new packaging possibilities in terms of variable data printing, short-runs, quick turn-around time and energizing shelf appeal of flexible pouches and laminates. Digital printing delivers high-resolution and enables layering of printed patterns to form a multicolour pattern delivering perfect registration, matching gravure printing with all colours printed in a single pass.”

“One of the biggest advantages of digital printing is that it can effortlessly enable design innovations to support the marketing narrative of the brands by simplifying the process of printing packs that are personalised, engaging and even fun for consumers,” Igor further added.

Huhtamaki is on a journey to become the first choice in sustainable packaging solutions with a focus to ensure its products are recyclable, compostable, or reusable by 2030. Huhtamaki strives to earn this position daily with its innovative products that ensure hygiene and safety for food on-the-shelf and on-the-go.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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