New AWAreness Report on ps label market 2020

Pressure-sensitive label industry research

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AWA study on ps labels 2020
PS labels volumes by geographical region Image AWA

With a 40% share of the total labeling market, pressure-sensitive labels are still the leading label format around the world, as the sixth edition of AWA Alexander Watson Associates’ new AWAreness Report: Global Pressure-sensitive Label Market 2020 confirms. Not only that – in 2019, pressure-sensitive labeling enjoyed a 3.3% growth.

Regional markets

Today, the Asian region represents the highest percentage of the pressure-sensitive label market, with a 38% share – and is still growing. North America, Europe, and even South America also experienced growth in 2019. However, the fastest-growing but currently small regional market is now Africa and the Middle East, which saw 3.6% growth last year – and is a new focal point for the labeling and packaging industry as a whole. 

AWA study of label markets 2020
PS labels end-use markets Infographic AWA

End-use markets

Globally, the food and beverage end-use segments represent the highest usage of pressure-sensitive labels in primary labeling applications, with a 44% share of the total market. However, significantly, transport and logistics applications represent a 47% share of pressure-sensitive usage today – a sign of the times, since variable information printing is the crucial factor in supporting a safe, trustworthy eCommerce and internet sales supply chain. 

Later – post-COVID-19 impact analysis

The pressure-sensitive label market is explored and documented in detail in this new study from a long-established specialist market research firm, and subscribers will also benefit from a complimentary supplementary post-COVID-19 impact report on the market which AWA will publish in Q3 2020

Details of the full content and coverage of the AWAreness Report Global Pressure-sensitive Label Market 2020 are available on the AWA website, www.awa-bv.com, where it is also possible to order online.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

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