New AWAreness Report on ps label market 2020

Pressure-sensitive label industry research

AWA study on ps labels 2020
PS labels volumes by geographical region Image AWA

With a 40% share of the total labeling market, pressure-sensitive labels are still the leading label format around the world, as the sixth edition of AWA Alexander Watson Associates’ new AWAreness Report: Global Pressure-sensitive Label Market 2020 confirms. Not only that – in 2019, pressure-sensitive labeling enjoyed a 3.3% growth.

Regional markets

Today, the Asian region represents the highest percentage of the pressure-sensitive label market, with a 38% share – and is still growing. North America, Europe, and even South America also experienced growth in 2019. However, the fastest-growing but currently small regional market is now Africa and the Middle East, which saw 3.6% growth last year – and is a new focal point for the labeling and packaging industry as a whole. 

AWA study of label markets 2020
PS labels end-use markets Infographic AWA

End-use markets

Globally, the food and beverage end-use segments represent the highest usage of pressure-sensitive labels in primary labeling applications, with a 44% share of the total market. However, significantly, transport and logistics applications represent a 47% share of pressure-sensitive usage today – a sign of the times, since variable information printing is the crucial factor in supporting a safe, trustworthy eCommerce and internet sales supply chain. 

Later – post-COVID-19 impact analysis

The pressure-sensitive label market is explored and documented in detail in this new study from a long-established specialist market research firm, and subscribers will also benefit from a complimentary supplementary post-COVID-19 impact report on the market which AWA will publish in Q3 2020

Details of the full content and coverage of the AWAreness Report Global Pressure-sensitive Label Market 2020 are available on the AWA website,, where it is also possible to order online.

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Naresh Khanna
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.


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