Innovia’s clear shrink film for wraparound labels

RayoWrap CMS, a clear BOPP film for shrink, wraparound label applications

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Innovia Films
Clear shrink film for wraparound labels. Photo Innovia Films

Innovia Films is launching RayoWrap CMS, a clear BOPP film for shrink, wraparound label applications. Produced at a UK production facility, CMS30 provides high shrinkage, but only in the machine direction, making it the perfect film for labeling contoured drinkable dairy and beverage containers. CMS30 is highly printable and designed to give outstanding 360-degree graphics around the whole label.

This film is perfect for use on small PP or PE bottles, as it can be easily removed to aid the recycling of the bottle, or the whole labeled container can be recycled in a polyolefin stream. This helps the final pack be fully recyclable, and therefore meet the Plastic Recyclers Europe packaging design recommendations.

Alasdair McEwen, product manager, Labels explains, “the technical performance of CMS30 means it performs at every stage of the value chain, from the ease of printing, through high-speed roll-fed wraparound labeling, and then on to the all-important end-of-life and recycling of the packaging. Being only 30 microns, the film also has a high yield, so it is a cost-effective way to get the all-round decoration of the container.

McEwen adds “CMS30 is the perfect addition to our RayoWrap range of films, meaning we can now offer outstanding technical solutions for all roll-fed wraparound applications.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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