Juustoportti launches oat-based drinks with SIG’s combismile

Combismile helps Juustoportti expand in Europe’s on-the-go market

Combismile helps Juustoportti expand its Friendly Viking’s brand in Europe’s on-the-go market. Photo - SIG

Finnish food producer Juustoportti has launched a new range of premium oat-based drinks in Europe’s on-the-go market with SIG’s combismile (currently excluding France, Germany, Great Britain, and Italy) carton packaging. The introduction of Friendly Viking’s oat drinks is part of the producer’s efforts to branch further into plant-based products.

Intending to extend the reach of its Friendly Viking’s brand in the market and promote itself as a packaging and manufacturing partner for other businesses in Europe – as well as reducing costs and downtime – the family-owned business required a complete filling solution.

“We chose SIG for many reasons, not least of which was to be different and to have the ability to offer consumers on-the-go products designed to meet a range of needs and desires. With SIG’s end-to-end filling line solution at our disposal, we’ve been able to create a line of premium oat-based beverages perfect for local markets and exports. This helps us fulfill our desire to launch a strong plant-based portfolio that can be delivered in modern and attractive packaging – and gives us the potential to produce similar products later down the line.” – Timo Keski-Kasari, managing director, Juustoportti

Breaking new ground with combismile

With an output of 24,000 packs an hour, SIG’s combismile filling machines are designed to produce drinking milk snacks and plant-based dairy alternatives, functional and still water drinks, ready-to-drink teas and coffees – among many other options. According to the press release, this gives producers the ability to package a wide range of products to meet growing consumer demands.

For Juustoportti, SIG’s solution has given them the ability to deliver beverages ranging in size from 200ml to 350ml, and with two drinking options – a single-action closure or a paper straw. In addition, with combismile’s built-in drinksplus, Juustoportti can now add more healthy ingredients and real food pieces to its products – such as fruits or oats.

A partnership built to last

Following on from the initial meeting in March 2019, installation of SIG’s filling line in Juustoportti’s Jalasjarvi production site took place towards Q1 this year, with Friendly Viking’s products launched in April. The project went ahead as scheduled despite the coronavirus pandemic, indicating SIG’s ability to meet any challenge head-on.

“To begin with, Juustoportti compared several solutions from various suppliers of aseptic carton packaging and technology. To produce something unique, they chose us. Thanks to our growing partnership, we were able to build a strong bond and support their efforts. Juustoportti’s people were very positive and bold in their decision making while still being pragmatic and realistic in getting the project up and running in the middle of these turbulent times.” – Peter Hedin, head of Sales Nordics & Managing Director, SIG

A solution with sustainability at its core

According to the press statement, for SIG, this partnership supports its ongoing commitment to help producers worldwide improve and increase their food and beverage offerings while also reducing their environmental impact.

SIG carton packs are 100% FSC-certified, meaning the paperboard in every combismile carton pack comes from responsibly-managed forests. SIG also offers responsibly-sourced ASI-certified aluminum as standard for all its carton packs in Europe.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here