PET food tray packaging from Indorama Ventures and AMB

Circularity gains momentum 

60
pet
PET food tray packaging circularity gains momentum with Indorama Ventures and AMB partnership.

A new technology to improve the recycling of PET food trays is gaining traction as AMB Spa becomes a partner with Indorama Ventures to use flake from recycled PET trays to produce film suitable for food packaging trays. 

AMB Spa, a leading European supplier of sustainable solutions for rigid and flexible for the food packaging market, is the most recent company to partner with Indorama Ventures, one of the world’s leading sustainable chemical companies. Industry collaborations to produce recycled PET (rPET) flake for the food packaging market are helping Indorama Ventures to forge the next step towards a circular economy for PET trays. 

The partnership with AMB aims to divert more than 150 million post-consumer PET trays away from landfill or incineration by the end of 2025. New technology allows Indorama Ventures to supply recycled PET flakes from post-consumer trays for AMB to use in making food-grade transparent film. This increases the recycled content sourced from trays in AMB’s end-products, the company says. 

pet
Paolo Cescutti, Chief Procurement Officer, AMB

Paolo Cescutti, Chief Procurement officer at AMB, said, “Consumers are mindful of sustainability and food safety and want a guarantee that the food trays they use are recyclable. The recycled material now possible through our partnership with Indorama Ventures means we can divert more plastic waste, to become safe, food-grade packaging. Food processors and consumers can be confident that AMB products offer true recyclability and food safety. We are proud to be one of the pioneers in bringing this to market with Indorama Ventures’ expertise.”

After more than 72 months of research and development, Indorama Ventures was able to produce rPET flakes from post-consumer trays commercially at its facility in Verdun, France. The resulting recycling technology will divert millions of post-consumer PET trays from landfill or incineration.  

pet
DK Agarwal, Deputy Group CEO

DK Agarwal, deputy Group CEO, and executive president of the Combined PET business segment at Indorama Ventures, said, “Each new partnership with sustainable packaging leaders like AMB smooths the path towards a circular economy for PET trays and extends the PET lifecycle. This means we use less raw materials while the process results in less waste and emissions. Indorama Ventures was one of the first to invest in PET food tray recyclability because we support the creation of a circular economy to prevent used products ending up in landfill and or being incinerated. Having developed the technical ability, we are excited to see this process gain traction.”

As a precursor to the partnership, in 2022, AMB launched its tray-to-tray recycling brand ‘AMB TrayRevive’ to develop infrastructure supporting recyclable packaging. The project which AMB developed as part of its overall sustainability strategy supports the EU target to have all packaging recyclable at scale and to be converted into recycled raw materials by 2035.

As the world’s largest producer of recycled resin used in plastic beverage bottles, this announcement is in line with Indorama Ventures’ commitment to increase PET recycling rates globally, with an ambition to achieve 750,000 tons of post-consumer PET bale input every year by 2025.

Investments and collaborations of this type give consumers the confidence that their food packaging is recyclable and allows brands to invest in building circular economies by having the opportunity to choose recycled products. As momentum grows, the number of applications also expands to form a new industry built on recycled PET as a sustainable packaging option.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.

LEAVE A REPLY

Please enter your comment!
Please enter your name here