UPM Specialty Papers, Lantmännen Unibake and Adara eliminate plastic bags inside cardboard boxes for frozen bread.

UPM Specialty Papers, Lantmännen Unibake and Adara have co-created a new fiber-based packaging that replaces plastic bags as primary packaging for frozen baked goods. To minimize the use of fossil-based materials, the companies joined forces to create a solution where the plastic bags were eliminated by using UPM Asendo barrier paper as an inner liner in the corrugated cardboard box; the barrier paper layer ensures food safety and freshness.

“The partnership with Lantmännen Unibake and Adara opened the opportunity to unite our expertise across the food packaging value network to create a renewable and recyclable packaging solution for frozen bread. Lantmännen Unibake and a third-party food industry development company conducted thorough testing and analysis on the impact of packaging materials on the taste of the frozen bread; as a result UPM Asendo was chosen as the inner liner for the cardboard box. The food safe UPM Asendo barrier paper layer has proven to offer the grease and moisture resistance needed while ensuring food safety,” says Kirsi Lahtela, Product manager, UPM Specialty Papers.

Frozen baked goods require packaging that offers light grease and moisture resistance, while maintaining the freshness of the baked goods inside. Lantmännen Unibake, one of Europe’s largest bakery groups, specializing in frozen bakery products for retail and food service, is actively searching for more sustainable solutions for packaging and transporting frozen bakery products.

“We are eager to drive innovations in our industry and find more sustainable packaging solutions. This new packaging innovation for frozen bakery products could not have been created without UPM Specialty Papers and Adara; it is a great example of how we can reduce the use of plastic in food packaging by working together with industry partners,” says Riikka Salokannel, Packaging Development manager, Lantmännen Unibake Finland.

Adara is a manufacturer of corrugated cardboard and corrugated packaging that considers sustainability a core value in all operations and everyday work, the other core values being quality, flexibility and efficiency.

“It has been great working in a project where the goal has been to co-create a more sustainable packaging solution for baked goods, taking the whole value chain into consideration. The learnings from this project can be applied to other product categories in the future,” highlights Mikko Järvinen, Manufacturing and Development manager, Adara.

UPM Asendo is a recyclable as well as home and industrially compostable barrier paper with good grease and moisture resistance, that is safe for direct contact with food. It is especially well-suited for dry, chilled and frozen foods, bread bags, as well as non-food wrapping.  

Lantmännen Unibake is a leading international bakery company with strong roots in local baking while  Adara Pakkaus is a Finnish manufacturer of corrugated board and packaging. 

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here