(L-R) Sachin Gangal, Anita Gangal and Ashish Wadhwa
Global specialty chemicals company Kuraray’s EVAL mainly finds applications in food packaging in India. EVAL is the brand name for EVOH (Ethylene vinyl alcohol copolymer), which provides a functional barrier against substances migrating from recycled paperboard due to its exceptional barrier properties. EVAL enhances the shelf life of food products, Sachin Gangal, Kuraray’s agent for EVAL resin, told Packaging South Asia at the recent PaperEx exhibition in Greater Noida.
Kuraray has a nearly 100% market share in India as the company started early and did a lot of research on market and application development. Due to its long presence in the Indian market, the company has developed strong connections with several multinationals and brand owners, Gangal said. He looks after sales owing to his technical background in polymers.
“With sustainability taking center stage, people have become aware of the use of plastics. However, we cannot do away with plastics completely. All European norms say that if EVOH’s share in a structure is less than 5%, it is considered 100% recyclable. No other barrier material such as polyester or nylon enjoys that kind of certification,” Gangal said. He said the future seems very interesting with everyone talking about sustainability and recycling.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
