Orkla & Irplast join Sabic’s Trucircle initiative for consumer goods packaging

Use of certified renewable plastics

261
Orkla
Orkla, a leading Nordic supplier of branded consumer goods to the grocery, out of home, specialized retail, pharmacy and bakery sectors, has launched its first chips packaging using certified renewable PP polymer from Sabic’s ISCC PLUS accredited Trucircle portfolio. Photo - Sabic

Saudi Arabia based Sabic announced that Orkla, a diversified Nordic brand owner in business-to-consumer (B2C) commerce with foods, snacks, food care for sport, and food ingredients, has launched its first chips packaging using certified renewable polypropylene (PP) polymer from Sabic’s Trucircle portfolio. The sustainable material is derived from tall oil, a residual product from the Nordic forestry industry. It is converted into a Biaxially Oriented PolyPropylene (BOPP) by Irplast, a major Italian vertically integrated manufacturer of specialty S-BOPP films and converter of printed shrinkable BOPP roll-fed labels and PSA tapes. In Orkla’s chips bags, the material solution helps lower the carbon footprint of the three partners’ value chain in half compared to the use of traditional non-renewable plastics.

“We want to make it easier for consumers to make environmentally conscious choices,” says Sara Malmström, sustainability manager at Orkla Confectionery and Snacks. “Packaging is an important part of all our products, and plastic packaging in particular can have a considerable impact on both the environment and climate. We are proud to be first in the Swedish market to put chips in bags made with plastics based on bio-renewable feedstock on the snack shelf,” she adds.

According to Sabic, Orkla had been looking for an innovative and agile converter capable of meeting its sustainability targets and supplying a renewable film that would enhance their packaging’s sustainability profile. They identified Irplast, with whom Sabic had already been successfully collaborating in various projects to develop film products in compliance with EU Packaging and Waste Packaging Directives. Next to Natural Oriented PolyPropylene (NOPP) films from certified renewable PP polymer, Irplast also offers an S-BOPP (Simultaneously oriented BOPP) film range branded as LOOPP that uses certified circular Sabic PP material with feedstock from chemically recycled post-consumer plastics to deliver virgin-quality resins. Irplast’s NOPP and LOOPP products have received independent third-party International Sustainability and Carbon Certification (ISCC PLUS).

Naomi Lunadei, sustainability manager at Irplast, explained, “We firmly believe that sustainable growth must become a priority for businesses producing and converting plastic packaging materials. As a packaging producer, we are well aware of our responsibilities in making the 2030 Sustainable Development Goals a reality, and we are very committed to the challenge. Our two new BOPP lines demonstrate the determined route we have embarked on with Sabic. While our NOPP products help reduce the carbon footprint of flexible packaging, the innovative LOOPP range opens a door for customers to enter the circular plastics economy which is being progressively mandated by legislators worldwide.”

In contrast to comparable BOPP film from traditional fossil fuel, every kilogram of renewable NOPP packaging takes more than 2 kg of CO2 emissions out of the environment. The first set of new Orkla packages in NOPP flexible film includes 275-gram bags of Grill, Sour Cream and Onion, Dill and Chive and Salted Chips, and prominently displays the 50% CO2 reduction to consumers. Orkla Confectionery and Snacks Sweden have the ambition to introduce similar bags for all their snacks packages gradually.

“We are proud of successfully implementing our certified renewable PP polymer in Irplast’s flexible packaging for Orkla,” said Mark Vester, Circular Economy leader at Sabic. “The ISCC Plus accredited materials from our Trucircle portfolio offer drop-in solutions for replacing fossil-based plastics in the packaging industry with no compromise on food safety. With our certified circular and renewable polymers, we are aiming to create a sustainable value chain where we collaborate with downstream customers like Irplast and Orkla in the use of animal-free bio-based feedstock or in the reuse of post-consumer recycle, thereby seeking to capture the greatest value from sources that have traditionally been ignored or discarded.”

Sabic’s Trucircle offering spans from design for recyclability services and mechanically recycled materials to certified circular products from chemical recycling of used plastics and certified renewable polymers from bio-based feedstock. Sabic’s certified polymers are based on a mass balance approach. This widely recognized international sustainability certification scheme verifies that the mass balance accounting follows predefined and transparent rules. In addition, it offers traceability along the supply chain, from the feedstock to the final product.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here