Tetra Pak & Waste Warriors partner to increase post-consumer recycling in Uttarakhand

Collection & recycling of used beverage cartons

181
Waste Warriors
​​​​​​​​​​​Tetra Pak and Waste Warriors partner to increase collection & recycling of used beverage cartons in Uttarakhand. Photo - Tetra Pak

Tetra Pak, a food processing and packaging solutions company, has tied up with Waste Warriors, a well-known solid waste management NGO, to increase collection of used beverage cartons (UBCs) in Dehradun nearby areas of Uttarakhand. With this partnership, Tetra Pak’s collection network now includes 31 cities and 14 Indian Army cantonments, covering 22 states and Union Territories. Waste Warriors will be the 30th​ collection partner for Tetra Pak, helping increase the collection of UBCs across the country.

To encourage the collection of UBCs, Tetra Pak and Waste Warriors will raise awareness among the waste-picker community about the value they can derive from collecting UBCs and selling them to a recycler. The company said the collected cartons would be sent to Khatema Fibres, a local paper-mill for recycling. Khatema Fibres has been a recycling partner of Tetra Pak since 2013.

Speaking about the initiative, Jaideep Gokhale, sustainability director, Tetra Pak South Asia, said, “At Tetra Pak, we have spent the past 16 years building a strong recycling ecosystem in India. Today over 40% cartons sold in India are recycled and we are committed to keep increasing this significantly. Our partnership with Waste Warriors is yet another positive step in this direction. The first and foremost challenge is to collect used cartons for recycling which in turn relies on greater awareness about the value of used cartons among the waste-picker community and on the public, who must segregate waste at source. Combined with the effort of the local government and the collection support of partners like Waste Warriors, we look forward to make Dehradun a cleaner, greener city.”

In addition to working closely with the waste-picker community, Waste Warriors will help increase awareness about waste segregation and recyclability of paper-based beverage cartons among consumers. To help consumers return their used cartons for recycling, Tetra Pak and Waste Warriors will also set up ‘drop-off points’ or ‘Gullaks’ at public and private locations across the city, it said.

Avinash Singh, chief executive officer, Waste Warriors, said, “Waste Management is a pressing problem faced by the residents in Dehradun and our endeavor is to develop sustainable solid waste management systems to address the issue. Recyclable, paper-based beverage cartons are a great resource for recyclers, and all we need is an efficient system to collection the used cartons. Through this partnership with Tetra Pak, we are confident that will be able to help address the issue of waste management, support recycling of the used cartons and also help augment livelihoods of local waste-pickers in the process. A win-win for everyone involved.”

Tetra Pak, along with partners, has been working towards creating a recycling ecosystem for paper-based carton packages in the country over the past 16 years. Tetra Pak cartons are primarily paper-based, with over 70% of the Tetra Pak carton being made from paperboard. The cartons can be recycled into paper products, panel boards, industrial pallets, roof sheets, school desks, and more.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here