Unwrapping opportunities of digital packaging

An effective package tells a story, creates an emotional engagement with consumers to deepen their connection to a brand. While digital packaging is still a relatively new phenomenon, we see more and more packaging to interact with our smartphone. In the Covid crisis, this eCommerce is also driving consumer engagement since retail is not going to be operational for some time. The package itself has to work on the smartphone as a marketing tool for the brands. To address the opportunities in this domain, PackPlus organized a panel discussion on ‘Digital packaging is creating brand new opportunities.’ Stakeholders, including brand owners, converters, and package printing experts, participated in the discourse on 24 June 2020. Harveer Sahni, chairman, Weldon Celloplast gave a kickstart to the session with a note, “In the last 50 years, I have seen the industry evolving and reaching different tangents.” While explaining different printing technologies, he suggested that digital printing has exposed many new qualities for brand owners, consumers, and personalization of packages. PackPlus organized a panel discussion on ‘Digital packaging is…

Choose your subscription to read more