Hi-Tech Systems to double top line in 2021-2022

Recovery for short-run and quick demand print & packaging

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Hi-Tech Systems
Parag Shah, chief executive officer of Hi-Tech Systems

Mumbai-based print finishing solutions, Hi-Tech Systems expects the 2021-2022 financial year ending on 31 March to show robust growth due to the low-base effect of the previous year. The Indian print industry has recovered considerably, according to Hi-Tech Systems’ CEO Parag Shah, especially as the second wave ended in mid-2021 and the lockdowns were eased.

“The current financial year has been good for us and we expect our top-line numbers in 2021-2022 to double from the previous year. This is because of both the rebound in demand for our products and the low base effect in the previous year which included the completed lockdown announced in March 2020,” Shah says.

The Indian economy came to a complete stop on 25 March 2020 when a nationwide lockdown was suddenly announced to stop the spread of Covid-19. The lockdown led to a sharp fall in business activities across the nation and the Indian economy contracted by 7.3% in 2020-2021. However, during the second wave of the pandemic, in March and April 2021, the restrictions were not as harsh as in March 2020. Although the Indian print industry suffered many casualties and fatalities, the economic damage of the second lockdown was not as deep. 

Shah says that the impact of the third wave will be minimal as the wave has been very mild and the governments have refrained from imposing any major restrictions. “The curbs imposed in the third wave have been localized and minimal. I do not see any major impact on business activities. The damage is likely to be very mild if any,” Shah adds.

Hi-Tech Systems was established in 1989 and since 2008 has emerged as a leading supplier to short-run, on-demand, and quick print finishing solutions businesses. The company, which represents multiple global brands, operates from Shah and Nahar Industrial Estate in Lower Parel in central Mumbai with branches across India. Over the years, it has installed more than 2,700 machines across the country. The company has more than 1,700 customers and 50% of its orders are repeat orders, Shah says.

New products in the pandemic get a strong response 

New launches by Hi-Tech during the year have received a strong response. Shah says that the highlights of the year would be the success of the OKI Pro9542 digital printer, which enables printing CMYK+ White or Clear inks and can print on ready-to-use zip-lock pouches. “We launched OKI in the 2021-2022 financial year and expect to install more than 20 units by the end of March. So far we have already installed eight units all across India,” says Shah. 

Designed for graphic arts and light production use, the Pro9542 delivers CMYK plus high-density white print in a single pass on a wide range of light, dark and transparent media. A sheet-fed printer using LED toner-based technology, the OKI Pro9542 is ideal for printing short-run packaging, greetings cards, stationery, tags, and labels.

Hi-Tech also launched its Anytron range of digital label printing presses this year, which have been a success, Shah says. “We have managed to sell a good number of the Any-002 model by Anytron. D’décor has been a repeat customer. They use the machine mostly for variable data printing,” he adds.

Focus on online services and social media

To overcome the travel limitations of the past two years, Hi-Tech Systems comprehensively used digital communication. It still conducts a significant chunk of its business online. The company has its own Youtube channel with more than 1,700 subscribers and a Facebook page with a considerable following. The company has a LinkedIn page with more than 3,300 connections where it regularly talks about and promotes the solutions it offers. It has been organizing web sessions to solve problems faced by its customers and charges a nominal fee for these. Shah says customers have liked this endeavor. 

“We have been fully utilizing all the digital technologies available to connect with our customers. Although travel restrictions have been considerably eased this year, compared to the previous financial year, a great deal of the business is still online. And this trend is here to stay,” Shah argues.

Plans for 2022-2023

Shah says that Hi-Tech plans to further consolidate its business in the 2022-2023 financial year and introduce a couple of new products. “We plan to focus on the label and packaging industry in the next financial year. We will likely launch a couple of products for label and packaging customers next year. We also plan to offer something for paper bag printing,” Shah says. 

The company is looking to hire engineers in Southern and Western India. At present, it has engineers in Mumbai, Delhi, and Bengaluru. “The market in the south is seeing robust growth, and we feel we need to have a team for this region. The expansion of our footprint in India will help us grow, and we hope to repeat the performance of 2021-2022 in 2022-2023 as well,” Shah concludes. 

Note — This article is from the February issue of Packaging South Asia which will be posted to readers on 2 February 2022.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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