Adway Print Concept moves its plant to Noida

New location, automated postpress, and a quality expansion plan

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Adway Print Concept
Anuj and Pradeep Jain of Adway Print Concept standing in front of their newly installed MK EasyMatrix 106CS die-cutter at Noida. Photo PSA

Noida-based Adway Print Concept is an established manufacturer and supplier of monocartons, labels, catch covers inserts, rigid boxes, litho laminated cartons, and luxury boxes. It relocated its plant from Delhi in June 2020 to Noida. The company’s director Anuj Kumar Jain, says, “Our existing Delhi facility, which was rented, demanded more space. There is now enough land in Noida which we purchased in January 2020, with production beginning there in June the same year.” Thus far, the new plant has a built-up area of 40,000 square feet. 

Adway Print Concept has all the print and decoration, converting, and special finishing equipment needed to manufacture monocartons and luxury hard box cartons. In the press room, it runs a Komori 4-color Lithrone G40 offset press and a Heidelberg double-color plus coater press. In the converting section, it has recently bolstered and automated its die-cutting capacity with the installation of the MK EasyMatrix 106CS die-cutter. It also has a Polar diecutter and six manual die-cutting machines.

Adway Print Concept
Komori 4-color Lithrone G40 installed at Adway Print Concept, Noida.
Photo PSA

Further, in the carton workflow, the converting section includes a Bobst Visionfold folder gluer and Zhongke gluing machines. Other finishing equipment consists of an eFlute laminator, Stahl Ti36 folder, and an automatic insert folder as well Polar automated guillotines.

Adway Print Concept
Bobst Visionfold folder-gluer.
Photo PSA

Adway’s move to Noida has helped extend its carton converting capacity while the company remains engaged in commercial printing. Separate floors are dedicated to commercial printing and for the finishing, coating, lamination lines for the converting of monocartons, rigid boxes, and luxury boxes for the converting lines. The company can provide cartons with all types of substrates including met pet and coating and decoration with aqueous and UV, spot UV and hybrid UV varnish, hot foil stamping, and braille embossing. It uses ink from Toyo and Siegwerk.

Jain spoke about his customer segments for cartons, “The company is catering to the cosmetics, automotive, electronics, food and beverages, and especially the pharma industries.” The company moved from Delhi to the new premises in Noida during the Covid-19 pandemic caused some inevitable production delays, but currently, normalcy has resumed and the throughput is smoother with the new automatic diecutter in place.

Digital metallic decoration & label press plans

Pradeep Kumar Jain, one of the company’s directors says, “We can now carry out our expansion plans that had stalled due to space constraints. Planned is the addition of finishing and printing machines and diversification to other segments such as blister packaging, stickers, and rigid boxes.”

“We are planning to introduce a new printing line that is only used in digital printing. Instead of using met-pet printing, we will now use silver metallic printing, which is also a normal printing, but it is a better embellishment of the product and it is environmentally friendly and recyclable because the substrate is not laminated with metallic polyester film. This will be the future for digital printing, but the machine is fairly expensive,” said Jain. 

“We also plan to introduce sticker label machines for cosmetic bottles and window patching machines for liner cartons. We are also planning to install the Gallus Labelmaster flexo label press for enhancing the business’ growth and the quality of products provided by Adway,” the Jain brothers added.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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Correspondent-Delhi & NCR Girish has been working and editorially contributing to both Indian Printer and Publisher and Packaging South Asia since 2021, covering the western regions of India. He has extensively covered a variety of verticals in both the printing and packaging industries. Skilled in taking Interviews and Story Writeup, Communication, Writing, and Research. Strong education professional with a Master of Arts - MA (MASS COMM.) focused in Mass Communication/Media Studies from Aligarh Muslim University, Aligarh.

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