Ricoh Asia Pacific ties up with Minosha India

Focus on office equipment and digital services business

Ricoh Asia Pacific has partnered with Minosha India to expand its business Photo: Unsplash
Ricoh Asia Pacific has partnered with Minosha India to expand its business Photo: Unsplash

Ricoh Asia Pacific, on 25 March, announced a strategic partnership with Minosha India, formerly Ricoh India, to expand its office equipment and digital services business lines in India.

This new alliance is designed to help customers grow their business by leveraging the company’s expertise in bringing people, processes, and technology together. Its end-to-end range of Office Equipment and Digital Services offerings helps customers optimize their data workflows and transform their business information into actionable insights, freeing their people to focus on creating true value for their business.

Ricoh and Minosha will contribute to India’s digital growth

“We are very delighted to be onboarded as a Ricoh partner. The company is known for its innovative products and solutions, and this collaboration will leverage Minosha’s service capabilities and strong pan-India network to deliver best-in-class solutions. Both alliance partners will contribute to India’s digital growth story”, said Atul Thakker, managing director, Minosha India.

“India is one of the key markets in the region, and Ricoh must have partners that can reach out to customers in the country. Our partnership with Minosha will help customers discover and navigate digital transformation, allowing them to create greater value for their business,” said Tomo Ota, director of the company. 

Minosha India was established in 1995, having a pan-India network of seven offices and over 300 business partners. Ricoh India was listed on Indian stock exchanges. However, its Japanese parent firm the company stopped supporting the Indian arm after some accounting anomalies were found. 

The company later filed for insolvency, and the entity was taken over by investors Kalparaj Dharamshi and Rekha Jhunjhunwala in 2019. It was renamed Minosha under the new management.


The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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