Heidelberg
The new-generation Prinect Image Control 4 for optimum quality assurance in label and packaging printing.

The Power of Color is the slogan with which Heidelberger Druckmaschinen AG (Heidelberg) has chosen to mark the start of its new financial year as it introduces extensive additions for its color measurement and control systems and for the prinect color workflow. The move is a response to the growing demands for efficient and dependable quality control in commercial, packaging, and label printing. In prinect easy control, prinect axis control, prinect image control, and prinect inpress control, Heidelberg offers the market four spectral measurement systems for print shops of all sizes and sheetfed offset presses of all performance classes.

End-to-end spectral measurement, patented color control, and a further enhanced prinect color workflow facilitate rapid, low-waste job changes, as well as quality monitoring and logging for production, runs on all Speedmaster presses. Color control based on measured spectral values is the most promising method for achieving the desired colors as quickly as possible in a commercial, label, and packaging printing. That is precisely why Heidelberg has continuously developed spectral color measurement technology.

Heidelberg
The new Prinect Easy Control offers a flexible entry-level solution for spectral color measurement technology.

“The consistent development of the entire Heidelberg spectral color measurement portfolio gives commercial and packaging print shops of all sizes the opportunity to optimize their color workflow, moving it closer to the smart print shop model – even as far as autonomous printing,” explains Jürgen Mittmann, senior manager Product Management Sheetfed at Heidelberg.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

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Naresh Khanna – 21 January 2025

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