FSSAI introduces Front of package label campaign

Its idea is to create awareness among the customers

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FSSAI has introduced Front of package label campaign to offer basic nutrition information in a better accessible place Photo: Unsplash
FSSAI has introduced Front of package label campaign to offer basic nutrition information in a better accessible place Photo: Unsplash

The Front of Package’s target is to offer basic nutrition information in a better accessible place instead of the side and back of the packages. Besides, regulation of junk foods has become necessary, and for this, FSSAI is planning to introduce a ‘front of package label’.

Very soon, a packet of biscuits or chips that you purchase will come with a warning label upfront. The FSSAI, the food regulator, is looking to develop FOP or front-of-pack labels for packaged food to reduce the high consumption foods having little to zero nutritional value.

The processed food market of India is believed to be at least Rs 3,31,353 crore and has a 24% year-on-year growth. Affordability, globalization, urbanization has marked the rise in per capita income. Also, the Covid-19 pandemic has evolved the snacking habits. The pandemic is considered one of the primary reasons for the rapid growth and the heightening health concerns.

What is FoP labeling?

FoP labeling is referred to a system where all the details about all the nutrients and their quality are given upfront on a package of food in an easy-to-understand manner. In India, all the present norms only need all the pre-packed processed foods to display nutritional details at the side or back of the food packet, but salt is not required to be shown. Several countries across the globe are already following this.

The norms of FSSAI

FSSAI has been considering all these norms for about the last two years. In the previous year, draft Labeling and Display regulations have been released by FSSAI for superseding the Food Safety and Standards Regulations 2011. It was necessary to show red color-coding on FoP labels on all the packaged food items containing high-salt, high-sugar, and high-fat content levels. Besides, it also said that the food labels would declare per serve contribution to the recommended dietary allowance (RDA) on the pack’s front.

Across the world, the display of High Trans-Fat, Sugar, & Sodium (HFSS) has been a very common practice in three different colors. The red color represents high content, amber represents medium content, and green indicates low content.

Looking to reduce junk food consumption

The chief executive officer of FSSAI (Food Safety and Standards Authority of India), Arun Singhal, has expressed his concern about the regular increment in junk food consumption because it results in obesity in the children and the youth of India. He is also planning to launch FoP or front-of-package labeling on the packed foods. He believes that it will help the customers to choose healthier foods. It was asked to IIM Ahmedabad to survey the FoP label’s nature in the consumers’ interests. All these were said on the 15th anniversary of FSSAI formation.

He has assured that FSSAI is efficient in introducing such a label in the nation. Also, it has become necessary because of not only obesity but malnutrition and a huge problem in the children and youth of the country.

According to him, there exists a demand for packaged food. And it is necessary to offer information in a simplified way about the effect of packaged food on human health so that the consumers can choose their foods better.

Several other countries like Brazil and Chile, which have put the FoP label to use, have witnessed reduced junk food consumption. Singhal said that many deliberations had been there with the stakeholders as well. A consensus has arrived on most of the problems after detailed consultation with the industry and the consumers who showcased different opinions initially about this problem.

The solution and its impact

All the technical problems have been sorted out. However, one issue is still left. It is the FoP label’s nature. For finding a solution to the problem, IIM Ahmedabad is asked to perform a survey.

Already, IIM Ahmedabad has started with their word. Based on the conclusion and findings of the survey, the regulations will be drafted by FSSAI, Singhal added.

However, the implementations of all these regulations will be impacting FMCG majors that possess a significant presence in packaged food products like RPG Group, Bikanervala, Parle, PepsiCo India, Haldirams, Britannia, ITC, Nestle, and several others.

India is a country where many people are suffering from obesity and malnutrition. It happens for plenty of reasons, right from poor diet up to poverty. Besides, the Covid-19 pandemic increased the number. FSSAI’s concern about this issue is very obvious. However, it all depends on the survey conducted by IIM Ahmedabad currently.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

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