Swapnali Labels diversifies into digital label printing with Jetsci Colornovo

New digital division named Megohm Digipack

1565
Swapnali Labels
L to R – Swapnali Yadav and Gopal Yadav with Jetsci Colornovo Photo PSA

Swapnali Labels, a manufacturer of stickers and labels based in the northern Mumbai suburb of Vasai, recently expanded into the digital label printing market by establishing a separate division called Megohm Digipack. This new division was created in February 2023 and will operate using the Jetsci Colornovo SAPFC digital UV inkjet label production press, which is a flagship product of Jetsci Global.

Swapnali Yadav, the second-generation manager of the family business, is overseeing Megohm Digipack. Her father, Gopal Yadav, founded Swapnali Labels nearly a decade ago. Currently, Swapnali Labels operates two conventional narrow web flexo printing lines.

According to Swapnali Yadav, the decision to establish a separate digital printing unit under Megohm Digipack was part of their long-term plans. The acquisition of the Jetsci Colornovo press allows them to focus specifically on digital label printing and provides clarity in their operations.

We had been planning to have a separate digital label printing vertical for some time. We have finally taken the plunge with a brand new Jetsci Colornovo SAPFC digital UV inkjet label production press. A separate digital printing unit under Megohm Digipack will provide us clarity and let us focus on the way we do digital label printing,” says Yadav.

Yadav holds a master’s degree in business management from Australia. Though she briefly interned at Swapnali Labels in 2019 after finishing her under graduation, her goal was always to join her family business.

Even before I went to Australia to do my master’s degree, it was clear I would return to India to join my family business. There was no question of settling overseas. The Indian labels and packaging industry is booming and exciting and I wanted to be a part of it,” she says.

Jetsci Colornovo ticks all the right boxes

Before finalizing the Jetsci Colornovo press, Swapnali Yadav conducted extensive research. After months of study, they selected the Jetsci press because it met their requirements effectively. The Jetsci Colornovo SAPFC digital UV inkjet label production press impressed the company with its configuration, offering stand-alone printing, finishing, and converting capabilities.

After Covid, the company observed that brands increasingly went for multiple SKUs, customization, and shorter runs. Additionally, startups often require labels in smaller quantities.

We were impressed with the Jetsci Colornovo SAPFC digital UV inkjet label production press. The Colornovo configuration of stand-alone printing, finishing, and converting online press works for us. Post Covid, we have witnessed that brands are increasingly opting for multiple SKUs and shorter runs. The number of startups has increased significantly in the last three to four years. These startups require labels in short quantities, which is difficult to process via conventional presses. In such a scenario, a digital press comes in handy,” Swapnali Yadav said.

Swapnali said the press can handle a wide range of substrates, opening up new opportunities for their business.

The Jetsci Colornovo SAPFC digital UV inkjet label production press was launched by Monotech during Labelexpo India 2018. It utilizes piezoDoD inkjet printhead technology and offers a resolution of 600 x 600 dpi, with the ability to print on surfaces up to 330 mm in width.

Meghom Digipak was looking for a digital label press. After exploring their options, they decided to shift their preference and selected the Jetsci Global online printing, finishing, and converting machine as their digital label press. This machine is the flagship product of the Colonovo portfolio,” said Dinesh Thakur, DGM – Sales, Jetsci Global. 

Thakur said the Jetsci Global Colornova SAPFC stands out in the market because it offers the unique capability of printing, finishing, and converting in a single pass. 

“This feature sets it apart from other machines available. With Jetsci Global, Meghom Digipak can benefit from an inkjet system with an extended color gamut. Additionally, they have access to various finishing options such as lamination, cold foil, special color printing, and post-coat application. The machine also offers the convenience of rotary die cutting, all accomplished in a single pass,” Thakur added. 

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here