Waste Warriors installs furniture from Tetra Pak cartons at Dehradun Zoo

Idea behind the installation is to create awareness among consumers

Waste Warriors furniture made from recycled Tetra Pak cartons
Waste Warriors furniture made from recycled Tetra Pak cartons

Next time you sip a juice/milkshake and toss that carton in the waste, pause for a moment! For you can do your bit to ensure that the pack doesn’t end up in a landfill. Well-known NGO Waste Warriors has recently installed a bench and a table made of recycled Tetra Pak cartons at Dehradun Zoo. The idea behind installing this kind of furniture is to raise awareness among consumers about the segregation of waste at source and recycling. 

Interestingly, during the furniture installation, a Nukkad Natak was also performed, demonstrating how following the 3 R’s ‘Reduce Reuse Recycle’ can bring down the quantity of waste and create new useful items by recycling them.

Ankita Chamola, project manager, Outreach and Partnerships, Waste Warriors, said, “Based on our consumer research and baseline interviews conducted among waste pickers & Scrap Dealers, it was evident that there was no awareness among the masses about collection or recycling of used cartons.” 

“In the last few months, with the help of our collaborative efforts, we have raised awareness primarily at three levels- one with the consumers, second with the waste collectors/waste pickers, third with the govt bodies to leverage maximum support for the success of this project in Uttarakhand. When we show people the end products made from used cartons, they are amazed and excited to touch and feel something made so beautifully out of waste.”

Tetra Pak and Waste Warriors aim to aware waste-picker community

The ongoing collaborative effort between Tetra Pak and Waste Warriors, launched in 2020, also aims at raising awareness among the waste-picker community about the value they can derive from collecting used cartons and selling them to a recycler. 

Tetra Pak cartons are primarily paper-based, with over 70% of the carton being made from paperboard. The cartons can be recycled into paper products, panel boards, industrial pallets, roof sheets, school desks, seats for auto rickshaws, and more. ​ 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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