UFlex
(L-R) Desh Deepak Misra, joint president, Chemicals Business, UFlex and Rajesh Kumar Srivastava, executive vice president, sales and marketing, Chemicals Business, UFlex. Photo UFlex

UFlex launched its latest innovation from its chemical portfolio, Flexcoat Soft Touch Coating—an environmentally friendly, water-based soft-touch coating—at PlastIndia 2026. Alongside the launch of the soft touch coating, UFlex Chemicals showcased its comprehensive product portfolio of inks, adhesives, and coatings for flexible packaging, offset, narrow web, corrugation, décor, and construction applications at the 12th edition of the tradeshow, held from 5 to 10 February 2026 at Pragati Maidan in New Delhi.

Flexcoat Soft Touch Coating has been developed to address the growing demand for premium, luxurious, and aesthetically appealing packaging. The coating is designed to enhance both tactile comfort and visual elegance across flexible packaging films as well as paper and paperboard substrates, making it a versatile solution for modern packaging applications.

Soft touch coatings are increasingly being adopted across various packaging formats to create distinctive sensory experiences, offering velvety, silky, or rubbery textures while protecting the durability of the underlying substrate. UFlex’ water-based soft touch coating delivers a matte finish with a uniform, consistent surface, combining a superior soft touch effect with excellent levelling, wetting, and laydown properties. The coating is 100% aqueous and environmentally friendly, aligning with global sustainability trends, low-VOC requirements, and regulatory expectations, while also offering practical benefits, such as good scratch resistance and antiblocking performance.

Flexcoat Soft Touch Coating is particularly relevant for high-value packaging segments, such as luxury cosmetics and skincare, premium wine and spirits, high-end consumer electronics, jewellery and gift boxes, fashion and lifestyle brands, and premium print applications like visiting cards and invitations.

Commenting on the launch, Desh Deepak Misra, joint president, Chemicals Business, UFlex, said, “As part of our continuous innovation pipeline, we are introducing this solution to address evolving performance and sustainability needs in packaging. The advantage for customers working with us is that they benefit from our integrated approach to packaging solutions, offering comprehensive capabilities across inks, adhesives, and coatings, unlike many global players who provide only limited solutions.”

Misra explained that while UFlex competes with established global players, the company has invested significantly in innovation and R&D capabilities that enable it to respond quickly to evolving market needs. “Across India’s printing and packaging ecosystem, UFlex continues to be among the key drivers of innovation in inks and coatings, spanning water-based and solvent-based solutions, as well as innovations linked to premiumization and sustainability.”

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