Free Beverage Trends Packaging eBook launched by Esko

Esko has announced the launch of a free downloadable eBook, ‘Trends in the Beverage Packaging Industry: Ingredients for Success’, which outlines key industry trends and the tools brands can adopt to capitalize on them for commercial success. The global market for alcoholic beverages amounted to over US $ 1.49 trillion (approximately Rs 1,10,97,594 crore)  in 2020 and is expected to grow to US $ 2.2 trillion (approximately Rs 1,63,85,710 crore) by 2025, according to Statista. Changing consumer habits during the pandemic have led to a plethora of new behavioral trends, which equates to a host of opportunities for brands hoping to capture new market share in the sector. “Almost a third of consumers would like to continue working from home and coupled this, over half of consumers are actively looking for tips on personal health and wellbeing. In catering to this, brands can expand into whole new categories. For example, alcoholic flavored water known as Hard Seltzer,” says Matthew Haws vice president global marketing at Esko Brand Solutions. “When creating whole new product lines with…

Choose your subscription to read more