Design for metal decoration

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decoration

On the packaging design front, special care was taken in design development to achieve the desired output on aluminum cans. The entire design was done in spot colors and is made entirely of Pantone shades (CMYK printing is not easily done on 2-piece cans in India).

Among the restrictions, there were no half-tones used and no vignettes. Vignettes could run vertically, but full vignettes cannot run around the can. No two colors could be mixed to achieve a third. WOW Design ensured all lowercase characters in the design are at least 1.2 mm in height and sans serif.

For this printing or decoration process, transparent inks are recommended on a clear base to achieve a shiny look to the design. Opaque inks are recommended to reduce the reflectance from the base material. It goes without saying but to avoid readability problems WOW Design always ensures a good contrast between the text and surrounding colors.

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The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

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– Naresh Khanna (25 October 2023)

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