Frooti was originally launched in a green rectangular Tetra Pak as a ready-to serve mango drink in 1985. Although it wasn’t the first mango drink, Frooti quickly acquired a large market share and even became a generic description for juice drinks. The packaging played a major role behind its success, since it could be carried easily and conveniently — its portability allowing it to be served on trains and planes. As the brand grew, the Frooti Tetra Paks became available in sizes from 160 ml to 250 ml. Subsequently, PET bottles were introduced and are currently available in sizes from 600 ml to 2 litres. Over the years, the prices have ranged from an affordable `2.50 to `90, although currently in the major cities, the price range is from `10 to `90.
In the last quarter of 2013, Parle Agro launched Frooti(and its cousin Appy)in250ml Tetra Brik Aseptic Edge paper-based cartons with a plastic screw cap. Called ‘bottle packs,’ the new cartons are said to offer the functionality of a re-closable bottle and the benefits of carton packaging. The bottle pack’s ‘gulp-from’ or‘pour-from’ experience along with a fully resealable screw cap makes it a hassle-free, comfortable consumer option. The 250 ml Frooti and Appy bottle packs, targeting on-the-go drinkers, is priced at `15. Initially launched in Delhi, Haryana, Punjab, Rajasthan, and Jammu and Kashmir, Parle plans to extend the production and distribution to the rest of the country. One can expect a host of packaging innovations stemming from the new types of caps and closures that are becoming available.
The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.
A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has
demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.
As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.
The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.
Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.
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