Tzinga makes a comeback after FSSAI nod

Newly formulated variants back in the shelves

Energy drink Tzinga has returned to store shelves after the Food Safety and Standards Authority of India approved its newly formulated variants

Energy drink Tzinga has returned to store shelves after the Food Safety and Standards Authority of India (FSSAI) approved its newly formulated variants. Earlier, FSSAI had banned Tzinga’s energy drink for a couple of ingredients—caffeine and ginseng—which the FSSAI considers unsafe for consumption together. Hector Beverages, which owns Tzinga, also has a non-energy drink brand, Paper Boat, offering a range of ethnic beverages. For Tzinga, the company went back to their lab and returned with the new formulation that does not contain ginseng.

Paper boat newThe FSSAI had approved the reformulated Tzinga energy drink a few months back and since then, the company has already launched three variants of the drink with a fourth variant of Tzinga, Tropical Trip, in the process of being launched in September 2016. Notably, the Tzinga energy drink went through quite a long process of formulation involving a year-long run of trials under the supervision of leading food scientists in labs across Germany and the Netherlands before it was launched for the first time in April 2010.

Paper Boat brands

Hector Beverages is a startup founded by former Coca Cola executives and a former Dow Chemicals executive who wanted to create a unique identity for its brands. It is funded by Sequoia and Narayana Murthy backed Catamaran. Apart from the uniqueness of their energy drinks and beverages, they also have attractive and innovative packaging for their products. The Paper Boat range of beverage products, which is now the company’s flagship brand, uses Tetra Pak’s Tetra Prisma Aseptic 500 ml cartons with re-sealable StreamCap.

Paper Boat stepped into the Diwali season gifting market in 2014, and this year it extended its penetration of the festival season gifting market to Raksha Bandhan as well with the launch of two gift packs in a sandook (chest) designed packaging. The sandook packs have two variants—one containing two packs each of Amras, Anar and Chilli Guava while the other containing four packs of Amras. These gift packs will be available up to September until stocks last. Paper Boat has other beverage brands that are doing well, such as Aam Panna, Jamun, Kala Khatta and Kokum.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here