Serac presented four unique bottles featuring different facial expressions, enabling children to express their moods in the most delightful way. Courtesy- Serac

At its stand at Interpack 2023, packaging specialist Serac presented four unique bottles featuring four different facial expressions, enabling children to express their moods in the most delightful way. 

These ‘Milky Monsters’, as the company calls them, are a way for Serac to communicate its new innovative packaging design offer to both food and non-food manufacturers. Serac says it is offering dairy brands a packaging solution that stands out on the shelf and creates a unique experience. 

The blow-fill-cap specialist unveiled the new service offer for manufacturers of both food and non-food product. The newly established Serac Packaging Services division offers a comprehensive range of solutions, starting from the inception and eco-friendly design all the way through to the industrialization of PET and rPET bottles and cups. This service includes the provision of associated caps and labels, providing a holistic packaging solution for clients.

Serac Packaging Services’ Milky Monsters four-portion pack bottles garnered success at the Interpack exhibition. Serac already offers an extensive catalog of bottles catering to various use-cases. Clients can also benefit from the expertise of Serac’s packaging creation specialists who are readily available to craft customized designs based on individual requirements.

From the creative idea to the blown bottle or cup

Serac’s service begins by delving into the creative stage, where they envision remarkable concepts tailored to each brand.

Once a design idea is chosen, Serac’s packaging experts refine it to ensure proper blowability. This involves 3D printing sample bottles or blowing samples for the final validation of the design. Subsequently, the industrialization process commences, including blowing tests conducted on Serac’s linear blowers. Rigorous quality checks are performed, examining dimensions, weight, and compressive strength to ensure optimal results.

The 4 Milky Monsters have gone all the way through this process.

Sustainability and UX requirements

The first model catalog issued by Serac Packaging Services includes essential features for future packaging, amongst which there are: Tethered caps for better recyclability; reusable sprays to meet regulatory requirements’ integrated handles for more comfort’ squeezable bottles for sport applications’ extra light’ glass-like yogurt cups in rPET; QR codes that provide increased interactivity with consumers; Flat bottles for home and personal care.

This packaging is intentionally made of PET and rPET since this material is leading the transition toward a circular economy.

For local as well as global brands

The experts from Serac Packaging Services provide support to all companies that need competencies in packaging creation. This way, they can innovate to offer new and more sustainable products and strengthen their attractiveness on shelves. They can also work closely with the marketing departments of renowned local and global brands to bring their ideas to life. With this additional service, Serac has the ability to commit to packaging projects from the very beginning down to production launch, in Europe, America and Asia.  

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here