Vinsak is all set to participate in the upcoming edition of PrintExpo 2023 to be held at the Chennai Trade Centre from 3 to 5 August 2023. The company will showcase its USAR (Universal Slitter and Rewinder), ABG – Digicon Series 3, Lombardi converting machine, Rietstack IRS die cutting machine, Vinsak high build system, Vinsak tabletop re-winder, and Vinsak roll lifter (VRL Series) along with Vinsak brand protection solutions.
The audience at Printexpo typically consists of professionals and decision-makers from the printing industry. This includes representatives from printing companies, graphic designers, marketing agencies, print buyers, advertising professionals, and others involved in the print value chain. The event has been designed to attract both local and international attendees.
“Printexpo can provide a platform for showcasing products or services to a targeted audience. It allows companies to interact directly with potential customers, generate leads, and potentially secure new sales or partnerships. However, the effectiveness of the event would also depend on the company’s preparation, booth presentation, marketing efforts, and the overall competitive landscape,” said Ranesh Bajaj, director of Vinsak.
Expectations for the upcoming Print Expo include building brand awareness, launching new products or services, expanding the company’s network, and generating sales leads, Bajaj said. It could also be an opportunity to assess the competition, stay updated on industry trends, and gain insights into customer preferences and demands.
Vinsak has recently unveiled an innovative lineup of label-finishing equipment capable of printing QR codes, applying high-build varnish, and implementing digital cold foiling.
Bajaj shared, “The growth of the print segment in the last 3-4 years has seen a mix of challenges and opportunities. While traditional print media has faced some decline due to digital alternatives, there has been an increasing demand for specialized print applications, such as packaging, signage, labels, and personalized marketing materials. The industry has responded by adopting digital printing technologies, investing in automation, exploring new revenue streams, and leveraging data-driven approaches to offer unique value propositions to customers.”