ADF&PCD New York 2018 will see talks from design agencies and personal care brands


ADF&PCD New York 2018, North America’s only dedicated event for the aerosol, dispensing, perfume & cosmetic packaging and design community, will be held on 5 and 6 September 2018. Some of the world’s biggest brands such as Heineken, L’Oréal, forceMAJEURE, Pepsico, Beiersdorf and Fashion Institute of Technology will take on the stage.

Visitors to the two-day event, which will be held at the Altman Building & Metropolitan Pavilion, will be able to network with major names featuring some of the most well-respected brands from the aerosol, dispensing, perfume and cosmetic packaging industry.

“Our speaker line-up features an array of award-winning design agencies and industry-leading beauty and personal care brands. All of them will be delivering high-quality sessions. Furthermore, each talk will focus on one of the industry’s hottest topics – innovation, technology transfer or sustainability, offering plenty of choice and educational content for our attendees,” Alli McEntyre-Gaharan, event director of the ADF&PCD Portfolio said.

Explore the future of aerosol industry with experts

In addition, leading minds, such as Jeff Townsend from L’Oréal USA, Steve Caldeira from Household & Commercial Products Association, Bernhard Felten from Beiersdorf and Scott Carpenter from Formulated Solutions, are all set to take to the stage. The subjects of discussions will range from market trends and the future of the global aerosol industry, through to sustainable developments and aerosol innovation.

The Pentawards talks include Mark van Iterson, Heineken’s global design director. He will discuss ‘packaging trends – what now, what’s new and what’s next?’ PepsiCo’s Matthieu Aquino, vice president, Global Beverage Design & Brand Experience, will explore ‘cross-industry innovation.’ The who’s who of industry experts continue, including ForceMAJEURE’s founder, Laurent Hainault and Jonathan Ford, founding partner and chief executive officer of Pearlfisher.

Moreover, visitors can interact and network with the likes of Skinergies, DexterDexterDexter, Antonia Burrell and Peclers Paris, as part of the Indie Beauty Brand Lunch & Learn Workshop. The PCD conference itself will focus on ‘Packaging Renaissance 2018-2020’. The experts will present ‘Is Tech Fuelling a Renaissance in Packaging Design?’; ‘Indie Brand Packaging sets the stakes high’ and ‘Beauty’s Mini Revolution: The Big Business of Tiny Packages’. Additionally, attendees will be able to take part in an interactive workshop with the Fashion Institute of Technology.

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