Arden Software highlights flagship Impact CAD software at Printpack – Hall 14 Stall i40A

Expanding the Indian footprint

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Arden
Manish Bhaskar, managing director, Asia and Africa, Arden Software. Photo PSA

Arden Software is showcasing a number of solutions at the 15the Printpack with the highlight being its flagship Impact CAD software which is for packaging design, 3D simulation, and die making. It is also talking about its step and repeat software and the packaging workflow management tool.

“Our packaging workflow management tool is web-based and helps connect all stakeholders in the packaging chain including internal stakeholders and external vendors. They can log into the portal and know at what stage the job is. It also has content approval feature and can be integrated with the SAP and MIS environment,” says Manish Bhaskar, managing director, Asia, and Africa, Arden Software.

Bhaskar said that the business in 2022 has seen robust recovery and the full year should be as good as 2019. “Printpack should help with the recovery further,” he says.

Arden is also expanding its product development team in India and shifted its office from Delhi NCR to Hyderabad. The development center at Hyderabad will be made the main center for the company in the coming future.

“We have two development centers, one in the UK and one in India. We are working on making the Indian center as our main one. There are six developers based in Hyderabad and by the end of this year, we plan to have 15. We are also expanding our sales and technical teams as well,” Bhaskar says.  

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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