MRL Printing Rolls displays rolls at PrintPack – Hall 9D Stand H 25

Different size variants for specialized industry segments

Vipin Bhardwaj, senior marketing manager at MRL Printing Rolls stand. Photo: MRL Printing Rolls
Vipin Bhardwaj, senior marketing manager at MRL Printing Rolls stand. Photo: MRL Printing Rolls

Modinagar-based MRL Printing Rolls said to be the sole roller manufacturer in Delhi NCR, has brought various kinds of rollers to the 15th PrintPack Show. At Stand H25 in Hall 9D, MRL is displaying its silicone-coated rolls, anilox roll, groove roll, hard rider roll, gum roll, hard chrome roll, wood design roll, embossing design roll, and polyurethane roll.  

Polyurethane roll, wood design roll, and embossing design roll at MPRL’s stand. Photo: PSA

MRL manufactures rubber, PU, and hard chrome rollers ranging from 3 millimeters to 10 meters in length. It has three units in Modinagar and one in Hyderabad, serving mainly the textiles, printing, packaging, steel, and plywood industries. It uses the latest technology of seamless rubber coating, which ensures the rubber roller’s quality and long durability, and runs at very high speeds.

Vipin Bhardwaj, senior marketing manager at MRL Printing Rolls, says, “MRL believes in producing the rolls having a long life and a faster speed. The capacity to produce a big-sized roll is 100-150 rolls a day, while 200-250 smaller size rolls can be produced daily. We have our in-house R&D centers, rubbers, and quality team, and we import and employ compounds from Korea. Today, we serve around 25-30% of the Indian roller market and plan to capture 50% in the near future. Plans to buy a CNC machine for manufacturing rollers are also in the pipeline.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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