Arofine contributes a unique perspective to PrintPack India 2022 – Hall 3, Stand B20B

Sustainability takes centerstage

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Arofine
Caption - (Extreme Right) Chaitanya Joshi, business development manager of Arofine Polymers with his team standing at their stand B20B in hall 3 in PrintPack India 2022. Photo PSA

In PrintPack India 2022, Arofine Polymers is showcasing its water-based pasting adhesives, lamination, emulsion, and coatings for various industries such as automobiles, labels and tapes, corrugation, furniture, paints and inks, stationery, construction and printing, and packaging in Hall 3, Stand B20B. The company has flagship products under the brand names Arobond, Arovyl, Acrosol, Arostik, Arocryl, Arocom, Arofix, Aroset, and Acrotech.

“Everyone now wants to have recyclable, sustainable, and eco-friendly products. In this exhibition, you can find many companies making paper bags. For the pasting, we are providing our eco-friendly adhesives that flow with the trend,” says Chaitanya Joshi, business development manager at Arofine Polymers.

The trend of using plastic straws is now getting older. The new thing is the recyclable paper straws, as it puts no harm to the earth. The paper straw is just a piece of paper that can be rolled and pasted and used, but there is an underlying science behind this, and it undergoes an entire process before it reaches the consumer. Joshi explains, “The straw will come in direct food contact. A consumer who will sip something from a straw should not experience harmful side effects. We have our adhesives ‘Arobond 73’ tested from the lab and have received certification of food safety from the authorities. It is, thus, completely safe for the end consumers.”

As per consumer expectations, the paper straw must have a tensile strength to stay intact for half an hour if poured into a cold drink or coffee. The company is producing an adhesive for paper straws that can make the straw last for 24 hours straight. It went one step ahead and poured the paper straw into warm water, finding that the straw lasted for half an hour.

“Environmentally friendly packaging, such as paper bags, paper straws, and paper cups, will be required in the near future. This event is important to us since it allows us to communicate with current and future consumers. We may plan our future product development properly due to these exchanges,” concludes Joshi.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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Correspondent-Delhi & NCR Girish has been working and editorially contributing to both Indian Printer and Publisher and Packaging South Asia since 2021, covering the western regions of India. He has extensively covered a variety of verticals in both the printing and packaging industries. Skilled in taking Interviews and Story Writeup, Communication, Writing, and Research. Strong education professional with a Master of Arts - MA (MASS COMM.) focused in Mass Communication/Media Studies from Aligarh Muslim University, Aligarh.

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