Avery Dennison at Labelexpo Europe 2019

Launching sustainable and intelligent label solutions

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Avery Dennison to launch sustainable materials and intelligent labels at Labelexpo Europe 2019
Avery Dennison to launch sustainable materials and intelligent labels at Labelexpo Europe 2019

Avery Dennison is all set to make its biggest trade show appearance at the Labelexpo Europe event to celebrate the 40th year of Labelexpo. Under the theme ‘Making a Material Difference’, the Avery Dennison team of experts will demonstrate a range of newly launched and significant innovations across four key areas of focus, including sustainable materials and intelligent labels.

The new product innovations to be displayed at the company’s stand A31 in Hall 5 include rPE, the industry’s first facestock made from recycled polyethylene launched in Europe in May. It will also showcase RPET, a liner with more than 30% recycled PET bottle content, shortlisted for this year’s Label Industry Global Awards 2019, Environmental and Sustainability Award. In addition, visitors will see a new extension of the Avery Dennison CleanFlake portfolio, an innovation that enables closed-loop PET recycling and which won this year’s FINAT, the recycling and sustainability award. Avery Dennison will release more information on other new innovations to be launched at the show in near future.

Visitors to the Avery Dennison stand will get to see the materials Avery Dennison creates, the industries they serve, and the people with whom they collaborate. In addition to highlighting a range of material solutions, there will also be a key focus on collaboration, with a hospitality area to meet, listen and collaborate with show attendees, as well as a dedicated seminar space where Avery Dennison and partners will host think tank sessions on key industry topics, including ‘Sustainability: designing labels for recyclability’, ‘Intelligent Labels: getting started with RFID and learn about the future of connected products’, ‘Neuromarketing insights: what makes a wine label say “buy me”?’, and ‘Adhesives enabling functionality, shelf appeal or sustainability.’

Jeroen Diderich, vice president and general manager of Avery Dennison Label and Graphics Materials, Europe said, “I am very excited about Labelexpo 2019, as it gives us a great opportunity to launch new and exciting products to our customers, to gain their direct feedback, and to listen and collaborate with other industry players. In fact, we have new technologies and innovations that we are launching this year that were inspired by conversations that we have had at previous shows!”