Corey M Reardon, President and CEO of AWA making the opening remarks at the Label Release Liner Seminar on the day before the opening of LEXPO 2019 in Brussels. Photo IPP
Corey M Reardon, President and CEO of AWA making the opening remarks at the Label Release Liner Seminar on the day before the opening of LEXPO 2019 in Brussels. Photo IPP

The traditional AWA seminar before Labelexpo took place on the 23rd of September the day before the show opened and it had two tracks. One was the stream on linerless trends and the other on liner trends. Sustainability is driving the linerless trend, one in which unsupported labelstocks are printed and converted and while this is a solution for doing away with silicone coated liners that are difficult to collect and de-siliconize. However, there are large label converters who still dismiss this technology as not being viable at this time although the benefits are that it doubles reel capacity.

Calvin Frost, chief executive officer, Channeled Resources Group, speaking about liner recycling and de-siliconizing liner.
Calvin Frost, chief executive officer, Channeled Resources Group, speaking about liner recycling and de-siliconizing liner. Photo IPP

Although one cannot dismiss the linerless technology (which we believe is fairly small at this point but which of course the AWA research trends would have illuminated further) we took part in the release liner seminar that we think will dominate at least the Indian market for the foreseeable future. While release liner has other applications apart from labels, it is dominated by labels. Of the 52.8 billion square meters produced, 49% is used for label stock production.

The Asia Pacific leads in the growth of release liner at 6.3%v and by implication in the production of labels. The price trend for liner papers which are fairly benign although in recent months there has been a decline in liner prices to India, partly because of a softening in the price of pulp which drives it according to one of the experts at the event.

Mark Macare, Senior Pubic Affairs & Recycling Project manager, FINAT
Mark Macare, Senior Pubic Affairs & Recycling Project manager, FINAT. Photo IPP

Sustainability was the key discussion at the seminar and it was made quite clear that it is possible to collect and de-siliconize used liner and repulp it for making liners for a variety of labelstocks. This seems to be one of the most relevant discussions and outcomes of the seminar for Indian brand owners and label converters. A discussion and conversation that has to take place to make both the manufacturing brands and label converters responsible. The alternatives are not pleasant – increasing legislation which as Indian industry knows can be sudden and often seemingly cataclysmic. An irresponsible and static industry unable to bring the stakeholders around the table will only face opprobrium from the public, harish legislation and stiffer audits from the hopefully growing number of brand owners who must shape up to their responsibility.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

Previous articleXeikon shows its smart label solution at Labelexpo Brussels
Next articleJindal Films unveils Label-Lyte LLC platform at Labelexpo Europe 2019
Naresh Khanna
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy. Elected vice-president of the International Packaging Press Organization in May 2023. One of the judges for Packaging Sustainability Awards 2024 and 2025.

LEAVE A REPLY

Please enter your comment!
Please enter your name here