Bobst Group reflects on 2019, reveals plans for drupa 2020

As we near the end of 2019, Bobst takes time to look back at the past 12 months and define its expectations and predictions for the year ahead. In spite of a soft economic downturn and overall pessimistic predictions, 2019 was a good business year for Bobst. Throughout 2019, a consistent theme in conversation with its clients – both brand owners and converters – was the need for greater automation to enable faster product launches and better customization. The word ‘workflow’ has been gaining importance as all the stakeholders involved with packaging production recognize the need to improve packaging production. Today, it is a linear process with disconnected control points. In the future, it will become agile and flexible, fully controlled, connected, secured and designed for a sustainable and circular economy. Sustainability continues to grow in importance and is now fully integrated into packaging design principles – shape, substrate, color, sustainability, and costs. Furthermore, the unmet needs around workflow and connectivity are on the table, and solutions – largely linked to the digitalization of the…

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