Chakravarthi – global ambassador

WPO honors Indian pack professional

Thomas Schneider, president of the World Packaging Organization and Chakravarthi AVPS, chief executive officer and managing director of Ecobliss India

At the World Packaging Organization meeting in Rio de Janeiro in Brazil from 6 to 10 November 2017, Chakravarthi AVPS of Ecobliss India was appointed as the global ambassador of the organization.

The first Asian to be appointed as global ambassador, Chakravarthi has been in the paper, printing and packaging field for over three decades.

The World Packaging Organization was founded in 1968 in Tokyo by visionaries in the packaging community to encourage the development of packaging technology, science, access and engineering; contribute to the development of international trade; and to stimulate education and training in packaging. The vision of WPO is ‘Better Quality of Life, Through Better Packaging, For More People.’ The WPO is committed to educating people about the value that packaging adds to society, not only for food but for beverages, pharmaceuticals, and virtually every product used by consumers and the industry alike.

Chakravarthi is managing director of an innovative packaging company called Ecobliss India. He is also winner of WorldStar Awards (the highest in packaging excellence) for five years in a row with 100% success, a world record! He was chairman of the Indian Institute of Packaging (IIP), Hyderabad and has been on the board of IIP for over a decade. He has been on management committees of various national and international organizations. For more than two decades, he worked for companies such as International Paper, Ballarpur Industries, Akerlaund Rausing, Huhtamaki, and Pragati before started his own company a decade ago.

Instrumental in developing various pharmaceutical compliance packs for US and regulatory markets, Chakravarthi has published articles in various magazines and participated in public interest television programs. He has also spoken on various international packaging platforms. Stating that there is no culture on earth that can do without packaging, he is pained that it is viewed by many as a problem and an unavoidable burden. “Although the world cannot do without packaging, we must learn to make packaging more effective than ever before and we must educate people everywhere to respect the purpose of packaging,” he says.

Packaging should be considered an industry segment like any other major segments like steel, cement and so on. Every measure should be taken for its upliftment and thereby its contribution to the development of international trade. Chakravarthi considers this honor a result of the knowledge gained from various seniors in the industries he has worked in as well as the good wishes of thousands of packaging lovers. He promises to contribute his best to the industry in his capacity as a global ambassador of the World Packaging Organization.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans and to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here