Smart Packaging Hybrid Summit China in Shanghai – 23 June 2021

China’s Economic Charge Benefits from Smart Packaging Investment

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The AIPIA Global Smart Packaging Program for 2021 comes to China on 23 June
The AIPIA Global Smart Packaging Program for 2021 comes to China on 23 June

With estimates showing China’s economy is set to grow more than 8% in 2021, the clear message is that the country’s business is fully open again and accelerating. One important trend for 2021 relates to the desire of many companies to employ packaging more effectively, to share brand storytelling and product information, by incorporating key messages on the packaging.

To take full advantage of these opportunities AIPIA and its Representative in China, Prime Business Consulting, are organizing a Smart Packaging Summit, as both a live and virtual event, on 23 June in Shanghai. The Summit will be co-located with two major packaging events organized by informa markets, ProPak China and FoodPack China, at the National Exhibition Convention Center.

A key element in the development of Smart Packaging is to tap into the smartphone revolution, which is strongest in the APAC region and in China most particularly. As the most populous country in the world it should come as no surprise that China is home to the majority of smartphone users in Asia. There are over 851 million users there, which is 146% more than second-placed India, while the United States comes in at 260 million users (figures Oberlo 2020).

Smart packaging with RFID or NFC tags are popular and easier to handle

With so many people in China using these devices for so many purposes, the opportunities for Smart Packaging are huge. Connecting via QR, RFID/NFC tags or printed electronic Smart Labels is increasingly popular and easy, with or without an App. WeChat too has got into this market with several leading suppliers and retailers, including JD.com. Consumers want information about the product authenticity as well as to be able to take advantage of special offers and promotions.

Smart Packaging is also a critical weapon in the fight against counterfeiting and market diversion, which are major problems in China. These need to be addressed urgently if Brands exporting to the market are to feel confident about future investments, as well as Chinese Brands building a stronger reputation both domestically and internationally. In addition the rapid expansion of demand for Consumer Packaged Goods has led to pressure on supply chains which need to be more secure and managed more efficiently.

Wu Chao-Wu, CEO of Prime and Chief Representative of AIPIA China said, “The timing of the Smart Packaging Summit is ideal to take advantage of the resurging Chinese economy. The event has already attracted the interest of many leading Smart Packaging providers and several Brands – which operate here and export from here – have expressed the desire to attend. We will shortly release a preliminary program, which will develop rapidly in the coming weeks.”

Eef de Ferrante, managing director of AIPIA added, “It is exciting to get back to running a live event, as we have all missed the person to person contact and live demonstrations. China really is one of the key markets for Smart Packaging technologies as they fit so well with the market’s needs.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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