Comes up with a sustainable collection and recycling ecosystem for cartons

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Piyush Goyal, minister of state (independent charge) for power, coal, new and renewable energy presented the award to Tetra Pak Communications director Jaideep Gokhale and ‎environment director Pravin Mallick at a ceremony held in Delhi on 9 July 2016.
 
“We started to see a growing demand in India for safe and hygienic food packaged in Tetra Pak cartons from the early 2000s. For this reason, we have been working ahead of the curve to set up a viable ecosystem to encourage and build awareness around the recycling of our fully-recyclable paper-based cartons. We began our journey from scratch nearly 15 years ago, with virtually no carton collections. Since then, we have been collaborating with stakeholders across the value chain – recyclers, waste pickers, NGOs, consumers and government bodies – to improve the collection and recycling of our cartons. Today, thanks to that early start, one in every three Tetra Pak cartons consumed in India is being recycled. Of course, there is more ground to cover but together with our partners, we are all set to keep the momentum going,” said Tetra Pak South Asia Markets managing director Kandarp Singh.

Packaging South Asia is a cooperating media partner for drupa 2016 which was held from 31 May to 10 June at Dusseldorf, Germany

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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