‘Non-additive’ anti-counterfeit solution tracks Covid-19 masks and meds

Imperative to authenticate Covid-19 vaccines

0
69
Covid-19
Anti-counterfeit solution tracks Covid-19 masks and meds

The need to verify the authenticity of medical equipment and now vaccines, which are on the front line of the fight against Covid-19, has never been greater. Sadly they are also prime targets for counterfeiters. It is imperative to authenticate these products. TrueMed, a Finland-based tech start-up, says it has come up with the first end-to-end counterfeit medicine detection able to be accessed from every pocket.

We offer an AI-powered optical detection system against counterfeit medicines and medical products. What’s unique is that it’s a non-additive solution: nothing needs to be added to the product,” co-founder of TrueMed, Tuomas Kannas, explains. TrueMed also provides add-on services that help the customer with tracking and tracing of counterfeits.

This means that pharma and medical device companies can forget about stickers, tags, holograms, and invisible inks. Using a combination of machine vision and artificial intelligence, the app and the system behind it will instantly tell if you are in possession of the authentic article or not, says the company.

The team created a fast, efficient and portable solution, an on-demand service available in every mobile phone with a camera. AI can be used to cross-reference any package, pill, or powder with existing production print files, as well as trace sources and routes of counterfeits and compare them to similar items that had surfaced somewhere previously.

TrueMed Oy was officially founded in October 2019. That same month, a pilot with a Top 5 global pharmaceutical company kicked off – with other pilots following in its wake. “In addition to big pharma, work is ongoing with public safety and public health players,” Kannas says, citing also good connections with the World Health Organization (WHO) and UNAIDS.

As the Coronavirus crisis hit, TrueMed became engaged in medical product recognition, helping to make sure that, for example, face masks and Coronavirus test kits were legitimate.

An early project was with Finnish material supplier Suominen to pilot and deliver an innovative solution for protecting a new nonwoven FIBRELLA Shield based face masks in a real-world setting. See the video: https://vimeo.com/465707756

Determining if the product is genuine or a counterfeit is done through a mobile phone app, TrueMed Scanner. We provide Suominen an identification process and mechanism that can detect the product authenticity on the fiber level of the material. Suominen Intelligent Nonwoven utilizes the proprietary AI and machine vision platform. Additionally, we can read all the necessary codes and markings on the product and its packaging,” explains TrueMed’s chief executive officer Jyrki Berg.

Next, we will bring vaccine protection,” says Kannas, “Not only identifying the counterfeits but tracking and tracing the routes and sources.”

This article was originally published on www.aipia.info

AIPIA and Packaging South Asia are pleased to announce a new virtual Smart Packaging event for India and South Asia. The stand-alone event will focus on some of the critical issues facing India’s burgeoning Food & Beverage and Pharmaceutical sectors – Sustainability/Food Waste & Food Safety/Secure Supply Chains/Consumer Engagement. If you’d like to register your interest as either a delegate or sponsor, please contact us at conference@ippgroup.in

As you join us today from India and elsewhere, we have a favour to ask. Through these times of ambiguity and challenge, the packaging industry in India and in most parts of the world has been fortunate. We are now read in more than 90 countries as our coverage widens and increases in impact. Our traffic as per analytics more than doubled in 2020 and many readers chose to support us financially even when advertising fell to pieces.

As we come out of the pandemic in the next few months, we hope to again expand our geography and evolve our high-impact reporting and authoritative and technical information, with some of the best correspondents in the industry. If there were ever a time to support us, it is now. You can power Packaging South Asia’s balanced industry journalism and help to sustain us by subscribing.

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here